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Content Lifecycle Management

From planning to publishing: Manage Your Content Lifecycle Effectively

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Content is a powerful differentiator in today’s experience-first economy. But, marketers are struggling to meet the needs of the customer.

  • 74% of marketers are not able to produce sheer volume and variety of content fast enough.
  • Only 8% of customers believe they receive superior customer experience
  • 42% of marketers are unable to leverage right technology to manage content across organization
  • Marketers find it increasingly difficult to measure the impact of the content produced
  • And ultimately not able to optimize content based on performance data.

 

With content lifecycle management, you can manage content across your organization while catering to the needs of your customers with relevant content. Our team understands the importance of personalized content, and with the help of right platforms, workflows and content architecture, we help brands overcome content chaos.

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Benefits of
Content Lifecycle Management

Save 40%+ of marketer’s time

Up to 20% higher conversion

20%+ Faster Campaigns Launch

Reduce TCO Up to 25%

Key features of the
Content Lifecycle Management

1

Plan

  • Plan daily, monthly, quarterly content calendar
  • Plan daily, monthly, quarterly campaign calendar
  • Plan content requests for external agencies
  • Collaborate to generate content ideas
2

Create

  • Create unique and engaging content
  • Create multi-lingual content
  • Real-time collaboration with multiple users for creating content
  • Easy Content approval by multiple stakeholders
  • SEO optimization
3

Manage

  • Store content in centralized repository
  • Search and find content for reuse/repurpose
  • Have versioning control
  • Retire obsolete content
4

Publish

  • Publish content across channels
  • Multi-lingual publish
  • Content Scheduling
  • Approval workflow management
5

Measure

  • Measure effort and velocity of content creation
  • Measure how content is performing
  • Insights on content effectiveness
  • Achieve content marketing KPIs
1

Integration Platforms

From Content Marketing Platforms (CMP) to CMS and social media platforms to data aggregation and analytics and visualization platforms
2

End-to-end workflow management

Create and optimize workflows across the content lifecycle
3

Creating a common content architecture

Content architecture that is common across platform making it easy for marketers to navigate through.

Our Services

Harmony: Analyzing your Content Lifecycle
CMP + DAM Implementation & MS
Atomic Content Architecture
Content Strategy & Insights

Our Platforms

Shoptalk 2023
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Publications
& Thought Leadership

Workshop
Streamline your content lifecycle from planning to publishing
This workshop enables you to assess the complexity and ease of use of your content platforms and collaboration tools, processes, and content architecture.
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Webinar
Content Chaos: Streamline Your Content Lifecycle
In this webinar we discuss where the power to revolutionize your content strategy awaits. Discover the art of streamlining content marketing and operations workflows.
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Workshop
Content Marketing Value Realization
Content management can get overwhelming at time, leading to loss of revenue and customers. Assess your digital content maturity to deliver the right content to the right people at the right time.
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About Altudo

We are a customer experience agency focused on delivering business value through 1:1 personalized, seamless experiences across all channels. Our services span CX strategy, websites, mobile apps, ecommerce, customer service, and data programs, serving industries like CPG, Retail, Legal, Manufacturing, Tech, Finance, and Travel.
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Office Headquarters
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222 Broadway, Suite 1862, New York, NY 10038
Locations
India
London
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Dubai

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With a focus on Digital Strategy and Customer Experience, we create custom-fit solutions that align with our clients' unique business objectives. Partner with us to enhance business performance and drive impactful results.  

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