Intent driven designIntent driven design

SmartSites:Intent Driven Design & Development

Build websites that intuitively understand what's on the consumer's mind

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Let's Get Started

Accelerate growth by aligning content with what buyers want

Most websites fail because of a lack of understanding of the consumer’s intent. 

Today’s customers want your website to understand them on a personal level, and engage them meaningfully. 100% personalization has become a must and brands are competing primarily on Customer Experience. Websites that fulfill customers' expectations drive business and revenue. And those who don't, never get a second chance.

When looking at optimizing their website, the most common challenge for businesses is not knowing the true customer intent. In turn, they end up refreshing website content and design without addressing new needs and changing customer behaviour, ultimately struggling to engage customers.

Instead, they must build websites that:

  • Focus on first and third-party data, along with qualitative analysis
  • Comprehend what customers need and offer contextual experiences
  • Exercise agility, can evolve and restructure without a big bang every 2-3 years
  • Can integrate with overall MarTech and know what to do when plugged in
Intent Driven SmartSites

How will SmartSites Help You?

1

Customer Intent-driven methodology

Derived from first/third party data and intensive qualitative and quantitative research. This will help you understand how each buyer persona actually behaves, and how intent alignment and performance will be measured for the website.
2

1:1 personalization

Personalized content and functionality. This would help you monitor user (both anonymous and logged in) interactions across the lifetime of a customer’s engagement with your website and sort them into look-alike cohorts for implicit personalization.
3

Single view of the customer

Real-time customer data analysis for contextual experiences across buying journey. Rather than having some data in Google Analytics, some data in the CRM, some data in the CMS, SmartSites will provide a vertical-specific reporting view that makes sense for your marketers.
4

High-adaptability and High-performance

Develop high-performing, agile website now, and 5 years from date. This means no need to spend $500k on an agency every 2-3 years for redesign of your site. SmartSites also brings component reusability, atomic content strategy, headless implementation, and a host of integrations.

Our Platforms

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Workshops that get you going

Sathish Balakrishnan
Sathish Balakrishnan
Senior Vice President, Delivery

Smartsites - Build Websites That Behave The Way They Are Supposed To

Build a website that keeps your customers engaged with 1:1 personalization for a wholesome experience. Dive deep to learn how to drive business with a smart website.
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Akhil Mittal
Akhil Mittal
Senior Vice President, Sales & Marketing

Customer Experience Workshop

While most brands try to deliver exceptional customer experience, success comes only to a few. Explore the latest CX trends & strategies to upgrade digital strategy for better customer engagement.
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Publications
& Thought Leadership

EBOOK
SmartSites- Your Ultimate Guide to a Smarter Web Experience
Altudo's SmartSites is the ultimate solution to create a single view of customer, implement intent driven methodology and more. Understand what your customers are looking for and offer a personalized experience throughout their customer journey.
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Webinar
Optimizing eCommerce Experience Using Consumer Intent Data
This session enables businesses to understand how to identify consumer/buyer intent data on ecommerce channels and use it to drive personalized content, enhance user experience and improve marketing ROI.
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Publication
Why Understanding Customer Intent is the Key to Customer Intimacy
Customer intimacy is about collecting appropriate customer data, choose key customer starting points, strategize content & build relationship with your customers.
Customer Intent for Key to Customer Intimacy