Reducing TCO by 30%: W. P. Carey’s Journey with Altudo to a Leaner, Smarter Web Platform

Challenges

• The client wanted a solution that could help them to maintain the site without managing in-house infrastructure.
• The marketing team wanted to have a better interactive dashboard to manage the UI of their website.
• As the client was already using Sitecore and awaiting an upgrade soon, they wanted to reduce its server and application maintenance cost by moving to a SAAS model.

COMPANY

Founded in 1973, W. P. Carey provides customized capital solutions to publicly traded and privately held companies, developers, private-equity firms, and portfolio companies.

INDUSTRY

Financial Services

SERVICE PROVIDED

Transition to Drupal 8 CMS on Acquia Cloud for Enhanced UX and Marketing Efficiency

Solutions

Altudo empowered W.P. Carey with comprehensive technology and advisory support to select and implement the most suitable platform for their needs. The team adopted Drupal 8 CMS, seamlessly integrated with Acquia Site Studio for enhanced design and functionality. The transition included hosting their Drupal site on Acquia’s SaaS cloud, ensuring scalability, reliability, and modern digital capabilities. This solution not only optimized operational efficiency but also aligned with W.P. Carey’s vision of a robust, user-centric digital presence.

Results

• 30% reduction in Total Cost of Ownership (TCO) through optimized solutions.

• Enhanced UX/UI and streamlined content workflows, improving website navigation and information findability.

• Reduced maintenance costs by hosting two websites on a single server using Drupal’s multi-site architecture.

• Empowered marketing teams to create pages independently, eliminating the need for an in-house infrastructure team.

• Delivered a more interactive and personalized website, significantly enhancing the overall customer experience.

Background

As a leading global real estate investment firm, W. P. Carey sought to modernize its digital presence without the burden of managing in-house infrastructure. Their marketing team needed greater flexibility and control over the website’s user interface and content workflows, while the organization aimed to reduce the high costs associated with server maintenance and upcoming upgrades to their legacy Sitecore platform.

Altudo partnered with W. P. Carey to transition from Sitecore to a more agile, cost-effective solution by implementing Drupal 8 CMS on Acquia Cloud. This SaaS-based setup allowed the client to streamline operations, enhance user experience, and improve site performance, without relying on internal IT resources.

The new platform included Acquia Site Studio integration, enabling a more interactive design system and empowering the marketing team to manage content independently. Leveraging Drupal’s multi-site architecture, Altudo also helped W. P. Carey consolidates hosting for two sites on a single server, driving further efficiencies.

As a result, W. P. Carey achieved a 30% reduction in Total Cost of Ownership, significantly lowered ongoing maintenance costs, and delivered a modernized digital experience with improved navigation and personalization, aligning perfectly with their vision for scalable and user-friendly digital operations.