Accelerating Digital Adoption with Automation

Overview

With rising demand for digital banking, the client needed to modernize its customer experience, streamline the purchase process, and enhance its Client Portal and Ethos application. Outdated infrastructure limited scalability, and integrating Worldpay’s digital technology was critical.

As a trusted partner since 2016, Altudo collaborated with the client’s central IT team to implement Ethos, upgrade Sitecore infrastructure, and integrate Sitecore, Marketo, and Workfront to automate campaigns and enable behavior-based segmentation. Using a hybrid on-prem and AWS cloud model, Altudo ensured scalability and performance.

Through its Global Capability Center model, Altudo provided dedicated global delivery and accelerated rollout. The transformation enabled 10+ domain launches, introduced 10+ language variants of Worldpay in four months, improved time-to-market by 5x, and reduced campaign costs, driving agility, efficiency, and a seamless digital banking experience.

Challenges

• Complex campaign creation, multi-step process requiring manual intervention across multiple platforms, leading to inefficiencies and delays
• The Client Portal required ongoing integration support, feature enhancements, and upgrades for better functionality
• Need for an interactive tool to effectively demonstrate the banking workflow
• With the outdated digital infrastructure, the client website needed an efficient CMS to scale and compete with the rising digital native banks
• Need for integration and merger with the WorldPay digital technology
• Need for a data-ecosystem that connects data providers, tool providers and data consumers
• The marketing team lacked an automated system that could integrate platforms to streamline campaign execution
• Need for integration and merger of Worldpay digital technologies into this financial service organization

Solutions

Altudo has a long-standing relationship with the client, dating back to 2016 when we worked with the client’s central IT team to roll out new integrations, feature enhancements and support for Client Portal application. We enabled them to implement Ethos- an innovative data ecosystem along with fulfilling their staffing requirements across the globe.

To support this engagement at scale, the client also leveraged Altudo’s Global Capability Center (GCC) model, ensuring access to a dedicated, high-quality delivery team across functions.

Our team worked with the institution's marketing team to complete the migration of Worldpay onto their website. Our solution architects worked to upgrade Ethos Sitecore instance with Sitecore RSS components. We integrated Sitecore, Marketo and Workfront enable end to end automation of campaign creation using a single trigger form.

We amplified real-time segmentation and behavior-based profiling with headless Digital Marketing Suite for personalized engagement. Our deployment strategy supported both on-premises and cloud-first approaches, with AWS ensuring scalability and reliability.

Results

• 10+ domains launched using a unified reusable component library
• 4 months for Worldpay launch in 10+ language variants
• 5X gain in time to market with SXA
• 3 months to launch marketplace MVP
• Enable faster execution of marketing campaigns, leading to reduced costs and improved efficiency