Sagicor Elevates CX with Sitecore XP

Overview

Sagicor, a full-service financial institution offering banking, investments, insurance, and real estate services, sought to modernize its digital ecosystem and strengthen customer acquisition. The brand faced challenges with fragmented social accounts, limited monitoring tools, inconsistent CX management, and unclear content operations. It also struggled to deliver personalized, mobile-first experiences for millennial customers.

Altudo partnered with Sagicor to unify and simplify its digital ecosystem. Through detailed data analysis and consulting, we identified ecosystem gaps and implemented Sitecore XP on Azure PaaS using Helix architecture. This redesign improved data and information architecture, supported by a robust CX roadmap and UX strategy. We enhanced digital brand governance, SEO, and mobile design, while integrating Sitecore XDB for 360° customer insights, and Azure Search for powerful discovery.

These efforts drove a 40% increase in web traffic, improved engagement, and reduced bounce rates, helping Sagicor deliver a seamless, data-driven customer experience.

Challenges

• Generating high quality leads and acquiring new customers
• Providing a seamless digital experience to serve a millennial customer base
• Providing mobile experience support and driving 1:1 personalization
• Improving content management processes, workflows and operations
• Transitioning from legacy systems towards system and information architecture that meets their current needs

Solutions

Altudo provided Sagicor with a transformative digital solution by leveraging data-driven analysis and strategic consulting to design a comprehensive customer experience framework. The approach included building robust data architecture, crafting a digital brand identity, and outlining a CX roadmap and UX strategy.

By developing a Sitecore XP platform using Helix architecture and Azure PaaS, we ensured scalability and performance. The solution incorporated SEO-optimized, mobile-responsive content, Sitecore XDB implementation, and advanced Azure-powered search capabilities. Integrating Google Maps with geo-location enhanced usability, delivering a seamless, personalized user journey and boosting business outcomes.

Results

• 90% positive customer feedback

• 60% reduction in maintenance cost across multi-brand sites

• 40% increase in web traffic

• 34% increase in leads generation from website