Modernizing Commerce: How a Global Industry Leader Reimagined CX

Challenges

• Lack of a future-proof ecommerce solution that seamlessly integrates platforms like CMS, DAM, PIM, CRM, and ERP.

• Unavailability of a headless storefront with API integration.

• Absence of support for multi-vendor eco-system management (multi-payment providers).

• Lack of modern adaptability led to inconsistent CX across mobile and desktop.

• Insufficient support for multilingual and multi-currency features.

COMPANY

A century-old global building materials and surface design company, recognized as a leader in high-pressure laminates (HPL) and innovative surfacing solutions for commercial and residential applications.

INDUSTRY

Building Materials and Surface Design

SERVICE PROVIDED

Digital Commerce Implementation

Solutions

Altudo delivered a comprehensive digital commerce solution by integrating a headless application with BigCommerce and developing a Sitecore-powered CMS website with key ecommerce features such as a product Wishlist built using BigCommerce APIs. To unify the client’s digital ecosystem, CRM, DAM, PIM, and accounting systems were seamlessly connected via BigCommerce’s App Marketplace, ensuring smooth data flow across platforms. Operations were further streamlined through automated CI/CD pipelines, enabling faster and more reliable deployments.

In addition, Altudo developed a multilingual Sales Copilot powered by Agentic RAG, designed to help global sales teams identify the right products for their customers. By leveraging hundreds of products and variants stored in the client’s PIM (Salsify), the Copilot ensures highly accurate recommendations, empowering cross-sell and up-sell opportunities across diverse markets.

Results

• Enhanced data accuracy and user experience across devices.

• Seamless integration and adaptability for improved time to market.

• Increased user engagement by enabling customers to save products and revisit, enhancing customer experience.

• Empowered sales teams globally with a multilingual Sales Copilot that drives more accurate recommendations, leading to stronger cross-sell and up-sell conversions.

Background

This global building materials leader, with more than a century of innovation, required a robust digital commerce strategy to match its long-standing reputation for design and surface solutions. However, the existing ecommerce infrastructure was fragmented, lacking seamless integration across critical business systems.

They sought a future-proof solution that would unify their digital ecosystem by connecting ecommerce, CMS, DAM, PIM, CRM, and ERP systems, while also delivering a modern, headless storefront with API-driven architecture. Additional priorities included multi-vendor payment support, mobile responsiveness, and multilingual and multi-currency capabilities.

Altudo delivered a tailored digital commerce solution by integrating a headless application with BigCommerce, a Sitecore-powered CMS, and key ecommerce features. To empower their global sales force, Altudo also developed a Sales Copilot leveraging Agentic RAG for best-in-class accuracy. Integrated with the client’s PIM (Salsify), the solution enables multilingual product discovery and smarter recommendations, helping sales teams position the right product mix across regions.

The result: a future-ready ecommerce platform with enhanced user engagement, improved data accuracy, and a frictionless omnichannel experience, helping the client continue its legacy of innovation in the digital age.