Accelerate Your Personalization Journey with a Ready-to-Implement MVP
Companies that master personalization can unlock 40% more revenue potential, but many struggle with its complexity. The pressure is high as consumers now demand highly relevant and precise messaging, leaving no room for generic messaging. But, without the right tools, businesses often find it challenging to effectively unify data, segment audiences and deliver tailored content. Altudo offers a tailored solution designed to quickly & efficiently lay the groundwork for personalization according to your business needs.
Our approach includes a series of structured workshops designed to deliver quick wins and build a personalization MVP to enable market optimization. By the end of these workshops, you'll have a solid framework to begin testing your MVP, maximizing the benefits and ROI of your marketing investment, and laying a strong foundation for ongoing personalization success.
Our Personalization Approach
Business Alignment
Strategic Objectives
We begin by thoroughly understanding your business. This workshop focuses on aligning overall strategic objectives to shape marketing strategies and KPIs. We establish your brand’s "Strategic Theme" and develop a comprehensive roadmap, creating a top-down strategy rather than reactive, bottom-up thinking.
Outcome: A tangible, strategic roadmap for personalization you can use as the initial springboard.
Engagement Value
What's an action worth?
Next, we need to know how much actions on your website are “worth”. What's the most important thing a person could do on your website? What about the least important? Together, we'll build an Engagement Value Scale to implement and track. With these values in place, the platform can start collecting actionable engagement data, aligning personalization with your business goals.
Outcome: A scoring system that allows us to both measure & optimize for each person visiting your site.
Building Human Profiles
Who is our user?
Personas are the archetypes of our users; profiles define the characteristics that make them unique. In this workshop, we create Sitecore Profiles, detailing who your visitors are and what they seek from their interactions. By defining these profiles, we can accurately target visitors using all data tracked by Sitecore, delivering personalized content and experiences at every stage of their journey.
Outcome: Characteristic sets the describe personas in an actionable way.
Predictive Personalization
How do we deliver the content they want?
With the groundwork laid, we move on to implementing personalization. In this workshop, we identify areas primed for personalization to ensure the best possible experience for returning visitors. Once the personalization opportunities are established, we’re set for quick, impactful wins.
Outcome: Identified website components and elements to be personalized in the implementation phase.
What Business Benefits Should You Expect from Personalization?
Our Platforms
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Workshops That Get You Going
Build Hyper-Personalized Customer Experience For Healthcare Industry
Omnichannel Marketing Analytics Fundamentals
Publications
and Thought Leadership
