Content Hub Value Realization

We begin with building your foundation: What are your business goals? This process focuses on aligning the overall strategic objectives of your work and using those to identify critical marketing objectives and quantifiable KPIs. We establish your brand's "Strategic Theme" and build a comprehensive map that creates a strategy from the top down, rather than reactive "bottom-up" thinking.

Reducing friction in collaboration can fuel productivity. Auditing collaboration across all tasks requires strategic thinking and creativity to identify opportunities for ideation and inspiration, research and asset design, coordination and development, implementation and production, as well as insights and analytics. This process results in a list of prioritized quick wins aimed at enhancing collaboration and streamlining automated workflows. Establishing tailored workflows ensures effective governance and improved output.

An efficient planning is key to your organization’s marketing success. This process includes a deep dive audit of the usage of Marketing Resource Management (MRM) and Content Marketing Platform (CMP) across projects lifecycle.  A list of opportunities and prioritized quick wins will enable you to increase efficiency with effective usage of MRM and CMP capabilities of the Sitecore Content Hub.

A content ROI calculation strategy integrated with the Sitecore Content Hub will empower you to define and measure content ROI effectively. A comprehensive content distribution plan will facilitate a seamless omnichannel experience. By implementing A/B testing with segmentation, you can sync content performance back to the Content Hub, ensuring that all content created connects smoothly with core systems like CRM and Email Marketing Automation

Creating and distributing valuable, shareable, and relevant content is one of the most important things you can do as a business. With a dedicated team focused on inventing new ways to delight customers, the challenge of maintaining the content machine remains ever-present. A well-defined content production strategy and governance model will promote the principles of reducing, reusing, repurposing, and refining content production, ultimately driving sustainability.