Puretech Digital’s Operations Transformation With Asana

Overview

As Puretech Digital grew, managing complex multi-channel campaigns across multiple clients became increasingly difficult. Siloed teams operated independently across creative, content, SEO, social, and analytics, resulting in fragmented communication and inconsistent execution. Reliance on emails, spreadsheets, and messaging apps hindered visibility, making it hard for project managers to track progress or identify delays. Governance gaps led to missed deadlines, budget overruns, and manual follow-ups. Without a unified project management system, enforcing accountability and maintaining efficiency was challenging.

To address this, Puretech Digital implemented Asana, enabling better collaboration, real-time visibility, and streamlined workflows, enhancing productivity and strengthening governance across the organization.

Challenges

• Fragmented Collaboration: Teams relied on separate tools (emails, Excel, messaging apps), leading to miscommunication, misaligned timelines, and manual task tracking.

• Limited Project Visibility: Disjointed tools made real-time tracking difficult, slowing decision-making and accountability.

• Governance Gaps: Lack of standardized processes led to missed deadlines, unnoticed bottlenecks, and budget overruns.

• Inconsistent Task Ownership: The absence of a centralized system for tracking responsibilities resulted in manual follow-ups and inefficiencies.

Solutions

Puretech Digital streamlined its operations by implementing Asana as a centralized project management platform, enabling teams to collaborate seamlessly with clear assignments, deadlines, and dependencies. Automated reminders minimized manual follow-ups, ensuring timely task completion, while real-time dashboards provided leadership with visibility into project progress, bottlenecks, and resource allocation.

Standardized workflows, powered by Asana templates, optimized repetitive tasks for greater efficiency and consistency. Additionally, well-defined approval channels reduced delays in client feedback and decision-making, fostering a more agile and productive work environment.

Results

• Asana adoption grew 200% year over year (YoY).

• 250+ users - 90% of Puretech Digital’s workforce is actively using Asana.

• Improved accountability significantly, minimizing follow-ups and increasing on-time task completion by 40%.

• Enhanced visibility facilitated informed decision-making and swift risk mitigation, reducing delays by 35%.

• Boosted overall team productivity by 20%.

• Streamlined processes through automation and collaboration, saving one month of effort.

At Puretech Digital, operational excellence is non-negotiable, and Asana has become a cornerstone of that mission. By streamlining workflows and integrating our teams, we’ve not just improved productivity but redefined how a modern agency operates; with transparency and predictability. The platform’s adaptability aligns seamlessly with our ethos of driving impactful results, ensuring clarity and accountability across every project and person.

-Kamaljit Saini, COO - Puretech Digital

The predictability Asana brings to our daily operations is invaluable. With Asana implemented, we can now track efficiency across multiple teams, making sure that teams are allocated optimally. This helps Group leads ensure that the bandwidth we have is being used effectively. The platform’s near real-time insights empower our teams to deliver on 300+ active projects weekly with unmatched efficiency.

- Parthiv Majmudar, Senior Vice President - Delivery, Operations & Client Engagement