7 Steps to Unlock the Power of Composable Commerce

Composable Commerce is not just a buzzword—it's a transformative approach, according to Gartner.

• By 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in all sales activities according to the Magic Quadrant for Digital Commerce.
• Organizations that have adopted a composable approach will outpace their competitors by 80% in terms of speedy implementation of new features.
  
  

Today’s customers choose to offer loyalty to brands that recognize them and address their needs at every step of their journey. As customers are evolving rapidly, service providers need agile systems to cater to those needs in real-time. Traditional or monolith systems have a tightly-couple architecture with all components within the same application.

Composable Commerce, powered by the MACH architecture (Microservices, API-first, Cloud-native, Headless), offers a flexible and modular approach to building a unified commerce experience. By breaking down the monolithic commerce platform into smaller, independent components like microservices, APIs, and Packaged Business Capabilities (PBC), businesses can easily integrate best-of-breed technologies and experiment with new tools and functionalities. This modular architecture enables faster adaptation to market changes, efficient implementation of updates, and delivery of personalized experiences to meet the ever-growing customer expectations. By utilizing a Composable Commerce platform with a flexible frontend architecture, businesses can achieve agility and deliver a seamless commerce experience across various touchpoints across the customer journey.

Learn more about the the shift from monolithic to Composable Commerce.

 

Implementing Composable Commerce

To help you embark on the CX transformation journey with a Composable Commerce technology effectively, we have outlined seven key steps below:

Step 1: Understand customer needs

As you plan to introduce emerging technologies into your CX strategy, it’s essential to identify potential target audiences, understand customer expectations and preferences, research the market, and stay up to date with industry trends- What type of customer experience would they like when interacting with your company? Are there specific features or services that would make their lives easier?

This will help you understand who your customers are, what products or services they’re looking for, where they shop online, and how often they make purchases online and allow you to develop the business capability to stay ahead of the competition by offering unique solutions that cater better to their individual needs.

Step 2: Research available solutions

Once you know what type of digital experience your customers need, research the available solutions, such as APIs or software platforms, that offer customizable options for building a tailored eCommerce solution based on those specific business requirements.

Learn 10 Tips for selecting the right solutions for your Composable Commerce stack and make sure they are compatible with existing systems and processes within your organization for seamless integration. To successfully deploy a Composable Commerce strategy for your business, you need three critical solutions:

• Artificial intelligence to identify potential upsell opportunities, and streamline tasks like invoicing and payment processing, etc.
• Personalization technologies like dynamic pricing engines and targeted product recommendations.
• Real-time analytics to track performance metrics at any given moment during your campaign launch.
  
  

Step 3: Develop an implementation plan

After selecting the appropriate solutions for your composable stack, develop an implementation plan outlining all the necessary steps for successful deployment. This should include tasks related to data migration, managing digital assets, training staff members on new tools, and designing user interfaces - anything needed to ensure efficient adoption by all stakeholders involved. By adhering to this plan, you can streamline your operations and maximize the potential benefits of adopting a Composable Commerce approach.

 

Step 4: Test & optimize

Before launching into full production mode, test out the crucial components from each layer within the proposed composable architecture stack. Ensure that each component functions appropriately as planned. This proactive approach will help you identify potential issues early on, allowing for timely resolution and ensuring a seamless transition.

To test and optimize Composable Headless Commerce architecture correctly, here are some key points to keep in mind:

• Develop clear test plans based on your company’s goals - from user experience enhancements to payment processing optimizations.
• Run A/B tests to compare two versions side by side to detect subtle differences without the need of extensive manual analysis.
• Collect feedback from users, including employees and external partners, for a comprehensive evaluation.
  
  

Step 5: Launch & monitor performance metrics

When you are ready, launch your Composable Commerce platform in production mode while closely monitoring performance metrics. Set up proper performance metric tracking systems to monitor and analyze crucial data actively. Utilize real-time analytics tools to gain insights into user behavior, transaction patterns, and other metrics, such as uptime reliability, response times, and page load speeds. This will help you identify trends, optimize conversion rates, and make data-driven decisions that maximize business capabilities while ensuring efficient resource allocation.

Learn how to optimize your website for better performance.

 

Step 6: Improve the user experience

After you launch your Composable Commerce solution, ensure to constantly improve customer experience to drive business growth and lock long-term success. Here are some key points that will help you adapt to evolving customer needs:

• Ensure that all components in your headless composable stack work together seamlessly without any glitches or delays during usage.
• Gain insights into customer preferences and behaviors through surveys, A/B tests, and heatmap analysis for a customized website or app interface.
• Adhere to data privacy regulations (such as GDPR) and invest in appropriate security solutions like encryption technologies and two-factor authentication measures to protect sensitive data.
  
  

Step 7: Create a support structure for long-term success

Finally, create a support structure dedicated solely to your long-term success of headless composable architecture. Ensure that regular maintenance updates, bug fixes, security patches, and feature enhancements are in place to keep your system running optimally over an extended period. By adopting this approach, you can avoid the need for constant resource investment and provide customers with an enhanced website experience, seamless user interactions, and reliable customer support, leading to a more satisfying and engaging online shopping experience.

To discover the critical steps B2B businesses should take when enabling Composable Commerce, download this ebook.

 

Conclusion

Composable Commerce architecture is a real game changer. As the digital landscape continues to evolve, embracing composability will undoubtedly become a crucial competitive advantage for businesses seeking to thrive in the dynamic world of eCommerce. By leveraging the power of Composable Commerce, organizations can position themselves at the forefront of innovation, driving growth and success in the rapidly changing digital marketplace.

However, getting started with it can still be a challenge because of the complexities involved. So instead of wondering where to begin, whether your eCommerce business currently needs a Composable solution, or how to handle the technological aspect, simply schedule a free 1:1 consultation,, and we'll provide you with all the answers you need to start leveraging Composable Headless Commerce for your business immediately.