B2B companies today have realized the importance of effectively optimizing their digital commerce strategies to stay at par with the changing market demands, post-pandemic. As they conducted most of their business offline pre-pandemic, this was a huge shift for them.

Per Statista, 39% of B2B buyers want self-serve options that can include features like making the purchase without speaking to a customer support rep when working with B2B companies. For this, they expect a well-organized, engaging, and personalized ecommerce platform.

While this is only one of the features that today’s B2B buyers are looking for, companies must find the best ways to keep up with the dynamic changes in customer expectations. Here is a checklist that talks about the 5-step process to effectively optimize your B2B commerce plan to help you stay at the top.