Multi-site management can be tricky when organizations scale, especially if they are functioning in different domains.

It can be challenging to coordinate effectively with other teams and ensure everyone is working toward the same goals.

Moreover, allocating resources across multiple sites can be challenging. And if a business wants to standardize processes and systems across all sites, it cannot be manageable due to technical differences.

Effective platforms have emerged to help businesses manage their technological front and commit their time toward profits and customers.

The simple solution to every problem in a multi-site or multi-brand system is to have one place for management.

Why Multi-brand, Multi-site Management is Complicated?

Organizations with multiple brands and websites face challenges while delivering a consistent customer experience, usually due to poor digital infrastructure. The significant roadblocks are:

1. High maintenance costs of Legacy and complex Martech infrastructure: Web presence does not terminate with development, as maintenance of the websites mandates additional professionals and expenses. In addition, upgrading infrastructure or moving to the latest tools can be complicated and costly.

2. Lack of governance to enable marketing and provide self-service: It's crucial to have independent operations rather than dependencies between the team to eliminate friction. Marketing must abide by IT for everything. Lack of full service means more time is spent in wait mode than doing the work or being in the market, raising the turnaround time.

3. IT teams are overwhelmed: IT teams are constantly managing marketing requests rather than working on strategic outcomes. Unfortunately, such causes swerve their potential and objectives towards an unneeded concern.

4. Time to market for campaigns is high: Each campaign is created from scratch; then passed to an IT queue. Finally, the campaign is rolled out only when the tech team finds time to execute their role.

5. The cost of the launch of new sites is high: Expenses to bring out each launch of a site or a campaign continue to be high due to a need for re-usability or standardization.

6. Lack of customer insight: Due to a siloed ecosystem, there are no perspectives upon a single view of the customer or customer insights to drive successful marketing.

Most multi-brand, multi-site setups with the development and maintenance of websites and products across brands are siloed. All these causes website features to be managed in a serial approach.

Lacking parallelism and flawed coordination between the talents in the company brings the performance down across the business.

What does this mean?

Each brand manages a distinct feature list for its website.
The delivery team processes requests and assesses effort per brand.
Whenever any new website features need to be added, they are implemented per brand in a serial approach.
Each brand is not only waiting to gain priority but also waiting for that effort to be completed.

The most promising solution to every concern you might meet in enforcing a multi-site system is OneWeb, which is effortless to equip.

Let's understand what OneWeb is and what it offers you to facilitate multi-site management. In addition, we will briefly know its flexibility towards integration with the existing systems.

What is OneWeb?

OneWeb is a solution for multi-site implementations, which can be used with the leading Digital Experience Platforms (DXPs) Sitecore and Drupal. It is a multi-site implementation methodology that has the following highlights:

Component-based UX and UI
Pluggable and reusable themes
Development approach (base component library, base theme, marketing feature support, reusability, etc.)
Optional content authoring helpers (validations, batch workflow management, etc.)
Modular architecture with hub and spoke model
Reusable components
Fully automated CI/CD pipeline for code and foundational content

OneWeb's framework is built on 8 key tenets, which provide organizations with a strong foundation for their web infrastructure.

1. Optimized for Web: Responsive design with asset optimization, robust SEO support and support for mobile-first indexing with AMP variants.

2. Data Privacy & Compliance: GDPR compliance and accessibility compliance with WCAG 2.1 AA standard.

3. Governance: Go from multiple governance models to single global governance. Go from multiple technology delivery models to a single delivery.

4. High Reusability: "Do once, use many" principle. e.g., target 90% reusability with 10% net new feature development in the future.

5. Multi-tenancy: Multi-brand, multi-site and multi-lingual support with pluggable theming.

6. Speed to Market: Ability to launch new websites, microsites, and page templates without dependency on developer operations.

7. Extensible Web Toolkit: The global component library is highly modular and allows ease of personalization with A/B testing.

8. Futureproof: The best-of-breed architecture supporting modern technologies and frameworks with headless capabilities.

What OneWeb brings to Multi-brand, Multi-site Management?

Speed up time-to-market with self-service and turn-key marketing operations
Migration of websites to a centralized platform with reduced maintenance costs
Ability to serve and support multiple brands/business units at scale
Move from multiple work streams and scrums to a shared services delivery model across various initiatives and reduced operational costs.
Consistent and standardized experiences with the flexibility to deliver a unique brand experience
Support for multiple geographic regions with a centralized delivery model
Unified governance of content operations to allow business units to deliver content at scale

What are the Benefits of OneWeb?

Business Benefits

Pre-built starter website for brand onboarding
Framework for launching new page templates
Extensive component library with drag-and-drop capability
Start leveraging digital marketing features of Sitecore on day one, including personalization & A/B & Multivariate Testing
Self-service campaign launch capabilities

Technology Benefits

Single Software Development Lifecycle
The single global code base
Single DevOps process
Single request intake for requirements
The primary focus is on building shared & reusable features than managing brand-specific feature requests

Summing Up

OneWeb solution has solved multi-site management concerns for many businesses with optimal results.

Our team has been instrumental in multi-site management configurations for organizations making it effortless for them to strengthen their business and meet employee as well as customer expectations.

Curious to know how we can help? Get in touch with us to get yourself the best solutions and services to advance your business.