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Webinar
Reinventing Legal Client Experience in the Age of AI
Explore how AI is reshaping how legal clients discover, evaluate, and trust firms, and learn a practical framework to ensure your expertise is visible, credible, and influential across the modern digital journey
About the Webinar
Trust in legal is no longer built only through relationships. It’s established much earlier, through digital signals clients use to validate firms before reaching out.
This shift creates what we call the Legal Trust Paradox: relationships still close deals, but digital presence determines whether you’re ever considered.
In this session, you’ll learn how to navigate this shift and build a digital presence that is visible, credible, and consistent across the modern discovery journey.
What You’ll Learn
Built for marketing, business development, and experience leaders navigating the shift to AI-driven client discovery.
- 01
The Shift in the Legal Client Journey
Understand how client discovery is evolving, from relationship-first to digitally pre-validated through AI, search, and multi-channel research.
- 02
The Legal Trust Paradox
Learn why relationships still close deals, but digital experiences now determine whether your firm is ever considered.
- 03
The New Discovery Model
Explore how AI platforms, search, and verification channels shape perception, credibility, and early decision-making.
- 04
A Practical Trust Framework
Discover the Referable, Validatable, Verifiable framework to ensure your expertise is visible, credible, and trusted.
- 05
Where to Act Now
Identify gaps in your digital presence and walk away with clear actions to improve visibility, credibility, and conversion across the client journey.
Presenters of the webinar
Harpreet Bushell
Growth Director, Altudo
Harpreet Bushell is Growth Director at Altudo, shaping market strategy and AI-enabled transformation across the UK and Europe. She is known for bringing clarity to complex problems, aligning stakeholders, and translating modern CX, data, and technology capabilities into meaningful business outcomes. With a forward-looking approach and a steady, outcomes-driven mindset, she helps enterprises navigate the evolving AI and customer experience landscape with confidence.
Jennifer Stoll
VP, Digital Strategy, Altudo
Jennifer Stoll is VP of Digital Strategy at Altudo, where she helps professional services and legal organizations rethink how digital experience drives growth. She specializes in aligning customer experience, content, and data to improve visibility, engagement, and conversion - particularly in the context of AI-driven discovery and evolving client expectations.