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Webinar
Reinventing Legal Client Experience in the Age of AI
Explore how AI is reshaping how legal clients discover, evaluate, and trust firms, and learn a practical framework to ensure your expertise is visible, credible, and influential across the modern digital journey
About the Webinar
Trust in legal is no longer built only through relationships. It’s established much earlier, through digital signals clients use to validate firms before reaching out.
This shift creates what we call the Legal Trust Paradox: relationships still close deals, but digital presence determines whether you’re ever considered.
In this session, you’ll learn how to navigate this shift and build a digital presence that is visible, credible, and consistent across the modern discovery journey.
What You’ll Learn
Built for marketing, business development, and experience leaders navigating the shift to AI-driven client discovery.
- 01
The Shift in the Legal Client Journey
Understand how client discovery is evolving, from relationship-first to digitally pre-validated through AI, search, and multi-channel research.
- 02
The Legal Trust Paradox
Learn why relationships still close deals, but digital experiences now determine whether your firm is ever considered.
- 03
The New Discovery Model
Explore how AI platforms, search, and verification channels shape perception, credibility, and early decision-making.
- 04
A Practical Trust Framework
Discover the Referable, Validatable, Verifiable framework to ensure your expertise is visible, credible, and trusted.
- 05
Where to Act Now
Identify gaps in your digital presence and walk away with clear actions to improve visibility, credibility, and conversion across the client journey.
Presenters of the webinar
Ankit Sethi
Senior Vice President, Client Engagement, Altudo
Ankit leads Altudo's N. America P&L, overseeing Client Partners and Account Managers, while heading the global Client Engagement team with a focus on values, trust, and partnerships. Over a decade, he’s transitioned from individual contributor to leader, defining processes, mentoring talent across regions, and creating a distinctive work model. His empathetic leadership and transparent communication have driven 95% repeat customers, high satisfaction scores, and 70% YoY growth.
Rafaella Kanbar
Vice President, Digital Strategy, Altudo
Rafaella is VP of Strategy & Design at Altudo, helping leaders turn complex business challenges into strategies for growth. With 15+ years in experience strategy and innovation, she connects customer intent, data, experience, and emerging technology to unlock opportunities in the AI era. Rafa holds a Master’s in Digital Strategy & Innovation from the University of Florida, with specialized training in CX and behavioral science. Known for dynamic, collaborative workshops, she helps executive teams assess their AI readiness, uncover gaps and opportunities, and turn ideas into actionable business impact.