

Workshop
Plan Your Move to Optimizely With Confidence
Explore how AI can help you understand migration scope, uncover complexity, and plan a more predictable move to Optimizely
Why Attend?
Website modernization has traditionally relied on page counts, template estimates, and best-guess timelines. AI changes the approach by analyzing your actual website to create a clearer picture of what needs to change.
In this workshop, you’ll learn how AI can help assess your current website, identify modernization priorities, reduce manual effort, and build a clearer path to a modern platform like Optimizely, without carrying legacy complexity forward.
- Understand how AI is changing website migration while keeping humans in control of critical decisions
- Assess your website’s pages, templates, components, content, and complexity to scope modernization
- Learn how to reduce migration effort, improve timeline and scope visibility, and prove value early
- Explore Velocity and its AI-powered approach to automate repeatable migration work and build a modern, reusable foundation for Optimizely CMS
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Who Should Attend?
This session is ideal for leaders responsible for reducing migration risk, protecting delivery timelines, and ensuring the move to Optimizely creates lasting business value.
- CIOs and CTOs accountable for migration risk, architecture decisions, and technical debt retirement
- CMOs and marketing leaders protecting campaign timelines and brand consistency through the migration
- VPs and Directors of Digital, Web, and Customer Experience responsible for platform performance and modernization roadmaps
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