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Workshop
Win the AI Search Era with Optimizely & GEO GO
Transform your content into AI-ready answers and increase visibility in generative search results, summaries, and AI-powered discovery experiences.
Why Attend?
Search in 2025 is no longer about blue links; it’s about AI-generated answers. If your brand isn’t structured to be cited, summarized, or surfaced by generative engines, you’re invisible in the moments that matter most. This workshop helps you understand the shift from SEO to GEO and equips you with practical steps to win visibility in AI-driven discovery.
You’ll gain:
- Clarity on how AI summaries are reshaping search visibility
- Insight into where your competitors are winning (and where you can)
- A practical understanding of SEO vs. GEO and why both matter
- A structured framework to assess your GEO readiness
- Actionable steps to make your content AI-citable and semantic
- A tailored roadmap focused on incremental, measurable gains
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Who Should Attend?
The session is built for:
- CMOs & Digital Leaders looking to future-proof brand visibility within their Optimizely digital ecosystem
- Marketing & Content Teams managing Optimizely CMS content who want to create structured, AI-citable experiences
- SEO & Growth Leaders aiming to evolve from ranking-focused strategies to answer-first optimization within Optimizely
- IT & Martech Owners responsible for schema, integrations, and AI-readiness across the Optimizely stack
- Innovation & AI Strategy Leaders driving generative AI initiatives aligned with enterprise CMS and content operations
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What You’ll Learn
- The State of Search in 2025 and how AI summaries are reshaping visibility
- Competitive search traffic insights and low-hanging GEO opportunities
- SEO vs. GEO, what’s changing and how to adapt within the Optimizely ecosystem
- How to structure content for LLM citation, AI summaries, and generative engines
- How Optimizely Opal and the Altudo GEO Agent close the technical GEO gap
- A GEO readiness assessment aligned to your current SEO and Optimizely maturity
- A tailored roadmap to implement schema, AI-optimized FAQs, and structured content within Optimizely for measurable impact
Meet your workshop expert
Janaka Fernando
OMVP, Vice President, Digital Content & Experience, AltudoJanaka is a seasoned digital strategist and leader with over 20 years of experience in the Microsoft ecosystem. Currently heading the Optimizely practice at Altudo, he drives innovation, platform strategy, and successful client outcomes. A recognized Optimizely MVP and thought leader, Janaka brings deep expertise in CMS, commerce, personalization, and digital transformation.
