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build-your-ai-ready-brand-roadmap

Workshop

Roadmap to an AI-Ready Brand

Unify fragmented AI efforts into a single, resourced roadmap, so every initiative builds on the last and the value compounds instead of stalls

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Schedule Your Workshop

Why Attend?

In today’s world, it’s no longer about whether to implement AI or what capabilities are required. The real challenge is: How do we make our AI initiatives work together and create measurable business value?

If you’re struggling to connect the dots across AI initiatives, prioritize where to invest, or build the case for what comes next, then this bootcamp is for you.

This bootcamp will equip you to build an integrated AI model and provide the executive proof points needed to align leaders, prioritize investment, and fund the path forward.

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Who Should Attend?

  • VPs of Digital, Transformation, Marketing, or AI: For leaders tasked with prioritizing AI use cases, securing investment, proving ROI, and creating momentum across teams.
  • Chief Marketing Officers (CMOs): For leaders looking to move beyond scattered AI pilots and build a clear roadmap tied to measurable marketing and growth outcomes.
  • Chief Technology Officers (CTOs): For technology leaders responsible for aligning AI initiatives, platforms, governance, and architecture into a scalable enterprise model.
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What You’ll Learn

  1. A sequenced roadmap: Priorities ordered by dependency and value, so scattered goals become one clear, compounding direction.
  2. Provable impact: A measurement framework that ties every initiative to lift you can defend in front of the board.
  3. Early momentum: Quick-win and stabilization move that show returns fast and build the credibility to scale.
  4. A business case ready for CFO: By connecting AI spend with enterprises, you can create a board and CFO-ready case.
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Meet Your Workshop Expert

  • David

    David San Filippo

    Senior Vice President, Digital Experience, Altudo
    David is focused on helping clients get the most value out of their DXP investments. With over 20 years’ experience in web development and architecture, David delivers high-quality, scalable solutions for clients in financial services, media, government, and healthcare. He creates rich customer experiences that drive business outcomes and value. As a regular CMSWire contributor and a 5x Sitecore MVP, David has contributed to the community through publications, presentations, and events.