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Workshop
AI in Customer Experience: Reinventing CX for Professional Services
Learn how AI is reshaping client discovery, evaluation, and trust, and build a roadmap to win in the new professional services landscape
Why Attend?
Clients now form opinions long before meeting your team, and AI is often their first advisor. This workshop shows you how to modernize your customer experience transformation for the new trust economy, ensuring your firm is discoverable, differentiated, and credible from the very first digital touchpoint.
You’ll learn how to:
- Strengthen digital referability so AI and search engines can “find” and cite your expertise
- Build validation content that proves expertise, not just claims
- Identify trust gaps across your website, content, and profiles
- Create consistent verification signals across all channels to support AI-powered CX initiatives
Who Should Attend?
This session is built for:
- CX & Marketing Leaders to modernize trust-building and digital journeys
- Professional Services & Practice Heads to improve discoverability and differentiation
- Digital & Content Leaders to strengthen validation and expertise signals
- Growth & Revenue Teams to support pipeline, reputation, and conversion
What You’ll Learn
- How the New Trust Path changes how prospects discover, shortlist, and evaluate firms
- Why Referability, Validation, and Verification are the new core CX imperatives
- How to make your expertise discoverable by AI through GEO, structured content, and authoritative signals
- How to deliver account-based validation that proves expertise, not just claims, strengthening your AI-powered customer experience
- How to build a unified trust infrastructure that keeps every channel consistent, credible, and current
Meet your workshop expert
Ankit Sethi
Senior Vice President, Client Engagement, AltudoAnkit leads Altudo's N. America P&L, overseeing Client Partners and Account Managers, while heading the global Client Engagement team with a focus on values, trust, and partnerships. Over a decade, he’s transitioned from individual contributor to leader, defining processes, mentoring talent across regions, and creating a distinctive work model. His empathetic leadership and transparent communication have driven 95% repeat customers, high satisfaction scores, and 70% YoY growth.
