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ABM Intelligence Webinar by AltudoABM Intelligence Webinar by Altudo

Webinar

How High-Growth B2B Teams Win More With the Right Accounts

Join Altudo and Demandbase to discover how AXIS-Altudo's ABM intelligence program, transforms ABM into an always-on account intelligence engine powered by unified data and intent signals

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About the Webinar

High-growth B2B teams know that campaigns alone do not drive predictable revenue. Winning requires clarity on which accounts matter, who is involved in the buying group, and when intent signals indicate real opportunity.

In this webinar, Altudo and Demandbase will show how AXIS, Altudo’s ABM intelligence program, brings together Demandbase intent data, CRM, engagement signals, and internal systems into a unified data foundation. You will see how this intelligence layer drives smarter prioritization, early buying group detection, and measurable pipeline impact through a dynamic Customer 360 view that mirrors how buying decisions actually happen.

ABM Intelligence Webinar by Altudo

What You’ll Learn

Built for marketing, revenue, and data leaders ready to turn account intelligence into consistent pipeline performance.

  1. 01

    Why ABM Needs Intelligence

    Campaign-led ABM often misses timing and buying context. Learn why an always-on intelligence layer is critical to reflect real buying behavior and drive revenue precision.

  2. 02

    Build a Unified Customer 360

    See how Demandbase intent data, CRM insights, and engagement signals combine into a single, trusted account view that powers smarter decisions.

  3. 03

    Detect Buying Groups Early

    Understand how AI models surface buying committees sooner, prioritize high-value accounts, and align sales and marketing around real opportunity.

  4. 04

    Operationalize for Scale

    Get a practical framework to scale account intelligence across teams with clear prioritization, pipeline visibility, and repeatable growth outcomes.

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Presenters of the webinar

Stephanie McArthur

Stephanie McArthur

Sr. Principal, GTM & ABX Expert, Demandbase

Revenue-focused demand generation marketer with 15+ years of experience across mature and startup technology companies. Works with senior executives on strategic marketing planning and lead lifecycle models within priority business units. Known for being innovative, reliable, and collaborative.

Radoj Glisik

Radoj Glisik

SVP, Digital Strategy & Design, Altudo

CX, branding, marketing, and content strategy executive with a track record in branding, digital product strategy, information architecture, customer experience, operational design, user testing, and market research.

Vishal Panchal

Vishal Panchal

VP, Data, Analytics & AI, Altudo

Cloud, Data, and AI strategy leader with 20+ years of experience driving technology-led transformation, building business-centric platforms, and aligning cloud, data, and AI investments with growth and efficiency.