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Webinar
Blueprint for Manufacturers: Build Once, Launch Many
Scale multi-channel commerce the smarter, AI-powered way with Altudo and Znode
The Smarter Way to Scale Manufacturing
Manufacturers are under growing pressure to deliver seamless digital experiences across channels, without overextending their teams or infrastructure. With 74% of manufacturers already using or planning to use generative AI to enhance customer experience, the focus is shifting toward managing complexity and scaling with greater efficiency.
Join Altudo and Znode for an in-depth session on how to simplify and scale your manufacturing commerce strategy with the “Build Once, Launch Many” blueprint.
About the Webinar
In this webinar, our experts will break down how manufacturers can unify B2B, D2C, and distributor operations from one backend. You’ll learn how to support global rollouts, streamline product management, and launch new channels faster, all while improving efficiency through AI-driven insights.
We’ll explore real-world use cases like distributor portals, aftermarket parts commerce, and multi-region deployments, showing how a modular, scalable architecture helps reduce time-to-market and operational costs. You’ll also get a practical roadmap (Crawl → Walk → Run → Fly) to roll out these initiatives in phases, delivering quick wins while laying the groundwork for long-term growth.
What You’ll Learn
Whether you’re a digital leader, IT decision-maker, or channel strategist, this session will help you design a future-ready commerce framework built for agility, scale, and sustained competitive advantage.
- 01
Streamline Commerce
Manage all channels from one unified backend.
- 02
Choose the Right Platform
Learn why B2C solutions don’t fit manufacturing needs.
- 03
Power Growth with AI
Enhance forecasting, product discovery, and customer support.
- 04
Scale with Structure
Use a phased rollout model to deliver quick wins and reduce risk.
- 05
See It in Action
Explore real-world examples across distributor and D2C rollouts.
Presenters of the webinar
Tom Flierl
Chief Commercial Officer, Amla Commerce
Tom Flierl is an accomplished commercial leader driving innovation at Amla Commerce, the company behind Znode and Artifi Labs. With a strong background in marketing, strategy, and digital transformation, Tom helps manufacturers and distributors accelerate growth through modern, scalable commerce solutions. His cross-industry expertise and results-driven leadership make him a key force in shaping how global brands build and expand their digital ecosystems.
Edwin Spradley
Senior Director, Commerce, Altudo
Eddie is a seasoned Ecommerce leader with 12+ years of experience in digital transformation and delivering measurable business value. With 7 years in agency roles and 5 on the client side, he brings a balanced perspective to solving digital challenges. Specializing in go-to-market strategies, he leverages platforms like Sitecore, BigCommerce, Magento, Shopify, and Salesforce Commerce Cloud. Eddie’s expertise spans B2B and B2C, integrating marketing and technology to drive business success.