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Webinar
Beyond the Click: Winning Brand Visibility in the Age of AI Answer Engines
Discover how Contentful’s Palmata helps enterprises diagnose AI visibility gaps and how Altudo turns those insights into a prioritized roadmap for stronger brand representation
Date: November 19, 2026 | 12 PM ET
About the Webinar
Enterprise brands are operating in an environment where AI answer engines like ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews increasingly shape how buyers discover, compare, and shortlist vendors. As search shifts from clicks to answers, businesses need clearer visibility into how AI represents their brand and a more structured way to influence it, because traditional SEO metrics no longer tell the full story.
In this webinar, experts from Altudo and Contentful will explore why AI visibility is becoming central to brand and digital strategy, and how organizations can move beyond scattered AI SEO tactics to a structured, diagnose-then-execute approach.
The discussion will cover:
- How AI answer engines represent your brand
- How Contentful’s Palmata helps identify visibility gaps and opportunities
- How to build a prioritized roadmap to improve AI visibility
Also learn how Altudo’s translates these insights into a prioritized content, entity, and authority roadmap with measurable business impact.
Move from understanding your AI visibility to knowing what to do next.
What You’ll Learn
Discover how to diagnose your brand’s AI reputation, prioritize the right interventions, and build a measurement framework tied to business outcomes.
- 01
The Shift from Search to AI Discovery
How AI answer engines are changing brand discovery and why traditional SEO metrics no longer tell the full story.
- 02
What Influences Your Brand’s AI Visibility
Explore the content, entity signals, and authority factors that influence AI citations, and distinguish effective strategies from tactics that deliver little impact.
- 03
Diagnose Your AI Reputation
How Contentful’s Palmata helps assess brand representation, research competitors, identify visibility gaps, and simulate the impact of recommended actions.
- 04
From Insights to Execution
Altudo’s GEO Audit Workshop translates AI visibility diagnostics into a competitor-benchmarked roadmap for content, entity optimization, and authority building.
- 05
Measure ROI Beyond Clicks
Evaluate GEO/AEO performance, connect AI visibility to business outcomes, and build a KPI framework that demonstrates value without relying solely on traffic and click-based attribution.
- 06
Build a Scalable AI Visibility Strategy
Continuous diagnostics and structured execution can help enterprises strengthen brand representation, prioritize investments, and drive measurable improvements in AI-driven discovery.
Presenters of the webinar
Sanyam Chugh
Manager, SEO/GEO, Altudo
Sanyam helps brands stay visible in AI-driven search by turning messy websites into structured, entity-based systems that generative engines can trust and cite. He leads the GEO capability at Altudo, driving 50% MoM growth through AI visibility audits, structured data, and zero-click recovery strategies.
Taylor Wagner
Manager, Product Marketing, Contentful
Taylor Wagner is a product marketing leader at Contentful who draws on 13+ years in B2B SaaS to connect products to customer value and transform complexity into clarity through strategic storytelling.
