CX Technology: Consumer Decision Spectrum

Almost 40% of businesses are spending more than half of their Marketing budget on Intent Data.

The most important thing to consider while driving sales on Ecommerce platforms is having a good User Experience (UX). Around 88% of users say that they will not revisit a site after a bad experience.

Competing in the same market as transactional commerce biggies like Amazon, eBay, Walmart, and digital native brands like Casper, businesses need to rethink and redesign an experience-driven commerce strategy to stay relevant to the audience.