Activating Content Personalization at Scale Via Atomic Content Structures

Typically content production focusses on addressing the masses which limits the potential of content to create a truly personalized experience for individual customers. Brands that personalize how and where they engage with their customers have a winning edge.

To enjoy the benefit that personalization brings with itself, content must be produced as individual components which can be combined and re-used with other pieces, depending on that stage of the consumer in the buying journey. These individual components are better known as Atomic Content Structures.