In This Ebook You Will Find
What is Customer Experience (CX) and why does it matter?
How do global manufacturers deliver great CX ?
Challenges to great CX & Principles and Plan to overcome them
Factors that stall progress & how to address them
What’s inside?
A handbook for marketers in the manufacturing sector who hope to align aspects of their brands' messaging and experience across multiple touchpoints, channels, and points in time.

