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In This Ebook You Will Find

1
The Challenges posed by Cookie-less Browsing on Personalized Marketing
2
The Need for adopting new Marketing Strategies
3
Leveraging First-Party Data
4
Implementing Contextual Advertising
5
Using innovative AI and Machine Learning tools
6
Approaching Customer Acquisition using Lookalike Targeting

What’s inside?

With growing concerns about data privacy leading to the emergence of cookie-less browsing, marketers are now faced with a new set of challenges. Personalized marketing strategies are essential for building meaningful customer relations and sustained growth. Cookie-less browsing can impose certain limitations on such an approach.

In this eBook, we outline the common challenges that marketing teams across organizations are likely to face because of cookie-less browsing and suggest 5 proven methods to help overcome them. From leveraging first-party data to utilizing the novel benefits of a wide range of AI-driven tools and platforms, these methods can not only pave the way for a new kind of personalized marketing but also do so by adhering to global data regulations and privacy concerns.

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