With 80% of revenue growth hinging on digital offerings and operations, brands need to take more control of how they engage customers. To make this happen, Marketing and IT teams need to join forces.

CX is a shared responsibility across all functions of a business, but especially across Marketing and IT. Any clashes or silos make it harder to establish the right processes and technologies to deliver on customer experience goals.

In this ebook, we help businesses understand how to ensure their Marketing and IT teams work in tandem, and how platforms like Sitecore can make this easier.