How BigCommerce is helping Businesses by switching to PWA (Progressive Web Apps)

What is PWA

A Progressive Web App is a web application that uses the latest web technologies to deliver native app-like experiences to users. It is going to be the technology that will bring consistency between web and native apps and replace both with a single instance.

PWA in Bigcommerce

BigCommerce PWA has become one of the latest buzzwords in the industry since it addresses many critical eCommerce challenges while also providing modern solutions for enhancing the online shopping experience.

Why PWA is needed

As mobile traffic continues to outstrip desktop traffic with current stats indicating 60% of all traffic is coming from mobile, it is imperative for merchants to have the best possible shopping experience to engage their audience. While mobile traffic is increasing, conversion rates have not; only 16% of  typical conversion rates come from mobile traffic.

According to Google, when an ecommerce store switches to a Progressive Web App, they generally witness a 20% revenue boost overall, with conversion rates on mobile doubling in some cases.

Any company that sells online would benefit from a PWA. When mobile page load times increase from 1 second to 5 seconds, the bounce rate increases by 90%  Similarly, in the case that a customer is held up by a slow checkout, then the sale is put at risk. The fast page speeds and improved user experience of a Progressive Web App allow the customer to complete their desired tasks quickly and efficiently. PWAs deliver 2x to 4x faster page speeds, ensuring hard-earned users to stay engaged and convert.

Progressive Web App (PWA) with BigCommerce and DEITY Falcon

BigCommerce PWAs can double their conversion rates through the delivery of highly-engaging, seamless experiences of a native app to much bigger audiences than possible on mobile web. 

By integrating BigCommerce with DEITY Falcon, we can build a powerful, scalable PWA that provides a seamless shopping experience, boosts performance, and meets modern user expectations. This combination enables businesses to take advantage of BigCommerce’s robust back-end and Falcon’s flexible, customizable front-end. This approach not only boosts performance and scalability but also ensures a seamless and engaging shopping experience, driving customer satisfaction and business growth.

Business impact of switching to BigCommerce PWA

Businesses that transition to a BigCommerce-powered PWA typically see:

• Improved Core Web Vitals
• Higher mobile engagement
• Increased conversion rates
• Lower bounce rates
• Faster time-to-market for new features
• Improved SEO performance due to speed improvements

Most importantly, they close the gap between mobile traffic and mobile revenue.

Is PWA right for your business?

Any company selling online, can benefit from implementing a PWA, especially those experiencing:

• High mobile traffic but low mobile conversions
• Slow page speed scores
• High bounce rates
• Poor mobile checkout performance

As consumer expectations continue to rise, speed and seamlessness are no longer optional, they are competitive differentiators.

Conclusion

The future of ecommerce is performance-driven and mobile-first. BigCommerce, combined with a powerful PWA framework like DEITY Falcon, enables brands to deliver the kind of fast, engaging, and scalable shopping experiences today’s customers expect. Switching to a Progressive Web App is not just a technical upgrade, it’s a strategic growth move.

Ready to transform your commerce experience?

If you’re looking to improve mobile conversions, enhance performance, and future-proof your ecommerce architecture, a BigCommerce PWA could be the right next step. Learn from Altudo experts how a headless PWA approach can accelerate your digital commerce growth.