Industry
Transforming consumer experiences for CPG brands to win life-long customer loyalty
Industry
CPG IT Solutions for Building a Digitally-Strong Bridge Between Brands and Consumers
Consumer brands now live in a highly personalized relationship-driven digital world. The competitive landscape keeps brands on edge. Factors like complicated omnichannel customer journeys, lack of first-party data, available data residing in silos, competition from digital native brands, and lack of personalization prove to be challenges for CPG brands.
However, creating personalized omni-channel cross-brand experiences that drive revenue continues to be a key priority.
However, creating personalized omni-channel cross-brand experiences that drive revenue continues to be a key priority.
How do we help CPG brands?
To excel in today’s digital landscape, we help brands understand consumer intent and create a single view of their customers. We also empower them with an integrated tech stack for better communication and equip them to strengthen the digital marketing front. With over 15 years of experience, we help brands build a solid digital presence where they can use first-party data to the maximum potential.
We do all this via our trusted set of solutions. Accelerate digital transformation in CPG with a proven flexible agile methodology based on blueprints, vetted systems, and pre-built connectors with our solutions.
What is Synergy?
- A blueprint for a flexible long-living MarTech architecture, built on years of experience
- A digital solution accelerator with prebuilt connectors and solution templates
- A digital composable solution framework that enables value realization without massive technology migrations
Now, CPG brands can transform at their own pace via the Power of One architecture that uses low code/no-code pluggable approach.
What is Content 2 Commerce?
- An eCommerce solution that taps into consumer and buyer intent to drive your brand’s outreach
- A digital platform that drives engagement with a seamless commerce and cart experience
- A solution using our Consumer Decision Spectrum for better interactions and engagement
With Content 2 Commerce, CPG brands can deliver experience-driven commerce in the simplest way.
What is OneWeb?
- A unified experience management framework that allows brands to deliver content on a scale
- A solution that centralizes management processes for multiple websites
- A platform that enables hyper-personalized customer experience across the web
With OneWeb, enjoy the ability to launch new websites and microsites in minimum efforts and time.
CMS Optimization
We develop and modernize websites that deliver user-friendliness to create direct digital relationships with the consumers and nurture them with brand alignment.
Digital & CX Strategy
We leverage the best technology and innovation to understand the customer journey, craft a robust CX strategy, and establish a strong digital presence that offers convenience to consumers.
Ecommerce Enablement
We establish assortment by channel, optimize supply chain management, accelerate social selling and enable seamless commerce experience that motivates your customers to visit again and shop more.
MarTech Integration
We eliminate your hassle of choosing suitable MarTech by providing the best solution according to the marketing needs for your business, to save your time and cost in the longer run.
CDP Implementation
We help you achieve your strategic goals by creating centralized customer profiles, unifying real-time data, and aligning customer experiences with content that users find relatable and valuable.
Customer Intent Driven Optimization
We analyze your data smartly to understand the consumer behavior and identify opportunities that can offer personalization at scale across various social channels.
Our
Partners
Partners
Workshops that Get You Going
Smartsites - Build Websites That Behave The Way They Are Supposed To
Build a website that keeps your customers engaged with 1:1 personalization for a wholesome experience. Dive deep to learn how to drive business with a smart website.
DTC Digital Commerce Strategy Workshop
Customers prefer brands that bypass middlemen and understand them 1:1 and because of this Direct-To-Consumer brands are in high demand. Hop on to transform your retail business to a D2C model.
Publications
& Thought Leadership
Webinar
Reshaping the Future of Consumer Goods
In this webinar, our experts talk about everything a CPG company should know about customer intimacy and how to prioritize it for good.
EBOOK
Consumer Intent to Commerce
Here is an ebook that talks about the importance of embracing the power of digital for CPGs to enhance customer's digital experiences, using the right tips and tricks to help you stay on top of market demand.
White Paper
Addressing CPG Challenges with Consumer Intimacy
Here is a whitepaper that talks about the importance of building deep, comfortable customer relationships for CPGs to enhance digital experiences.
