Professional Services / Digital Agency

Puretech Digital Delivers Projects 40% Faster with Unified Work Management

Discover how a leading digital agency transformed cross-functional collaboration with Asana to standardize workflows, improve visibility, automate execution, and increase on-time project delivery by 40%

Client Overview

Puretech Digital is an award-winning full-service digital agency that helps brands grow through integrated digital strategies, performance marketing, analytics, and creative solutions across multi-channel campaigns.

Results Achieved

200%

Growth in Platform Adoption

Asana adoption soared 200% year-over-year, driving wide organizational uptake and unifying how teams across functions plan, track, and execute work.

90%

Workforce Engagement with New Tools

Over 90% of the workforce used the new platform daily, embedding process standardization into workflows and increasing transparency and accountability.

40%

Increase in On-Time Task Completion

Improved visibility and automated reminders minimized manual follow-ups, boosting on-time task completion by 40% and reducing execution delays.

Challenges Faced by Puretech Digital

As Puretech Digital scaled, managing complex, cross-functional campaigns became increasingly difficult due to fragmented communication across emails, spreadsheets, and standalone tools. Teams lacked unified task visibility, making progress tracking, accountability, and governance difficult. The absence of standard processes and centralized oversight led to missed deadlines, budget overruns, and manual follow-ups.

Without a consolidated project management solution, leadership struggled to gain real-time insights into work status, resource allocation, and performance, slowing decision-making and hindering efficiency across creative, content, SEO, social, and analytics teams.

Solutions Offered by Altudo

01
Centralized Collaboration Platform with Asana
Implemented Asana as the single source of truth for project planning, task assignment, and progress tracking, eliminating reliance on fragmented communication tools.
02
Automated Reminders & Workflow Templates
Introduced automation and reusable workflow templates to eliminate repetitive manual tasks, significantly reducing operational effort and saving nearly a month’s worth of work across teams.
03
Real-Time Dashboards for Visibility
Deployment of dashboards gave leadership instant access to project status, bottlenecks, and resource allocation, enabling faster, more informed decision-making.
04
Defined Approval Channels
Introduced structured approval paths to minimize feedback delays, strengthen governance, and keep multi-client campaigns aligned across teams.
05
Reduced Workflow Delays by 35%
Implemented real-time dashboards and clearly defined task ownership to improve visibility across teams. This reduced bottlenecks, enabled faster decision-making, and cut overall project delays by 35%.
06
Improved Team Productivity by 20%
Standardized processes and streamlined collaboration workflows helped teams operate more efficiently, driving a 20% improvement in overall productivity while supporting high volumes of concurrent projects.
07
Performance, Governance & Scalability
Established structured workflows, role-based governance, CI/CD pipelines, CDN optimization, and automated deployments to improve publishing efficiency, site performance, and long-term scalability.