.svg?iar=0&hash=60FF9596FBF19F6D7B424A29A14ECBE2){kind=logo}
Client: Alphabroder
Not just a supplier, alphabroder is a creative hub where your brand's story comes to life
Established in 1919, alphabroder is North America's largest distributor of apparel brands in the promotional products industry. Specializing in imprintable sportswear and accessories, they offer a comprehensive range of "blank" items for advertising and promotional purposes.
Following the acquisition of Prime Resources Corp in 2017, alphabroder became a leading "one-stop-shop" supplier, offering both apparel and hard goods. Serving nearly 100,000 distributors and decorators in 2023, they provide over 6700 product styles from 80+ brands, ensuring a seamless customer experience as the sole provider of both blank and decorated soft goods and hard goods.
/info-banner.png?h=800&iar=0&w=800&hash=1AF2DD09F43F1281D518A7DC3D9D3A26)
<strong>Client Objective
This case study highlights how Altudo effectively boosted website traffic and attributed revenue for a B2B apparel & hard goods leader through an integrated digital marketing program optimized for maximum returns within a limited budget.
The Ask
Alphabroder recognized the importance of diversifying its channel mix and saw an opportunity in exploring social media marketing to broaden its reach. With the aim of increasing website visitors to generate more leads and conversions, the company took on this strategic mission.
Understanding the complexity of the B2B buyer journey, which typically spans more than a month with an average of 10+ touch points before a purchase decision is made, alphabroder focused on streamlining the conversion process. Their focus? Reducing the time, it takes for site visitors to become paying customers.
Furthermore, alphabroder aimed to maximize the ROI of their advertising budget, particularly during competitive times, with a focus on capturing market share. Their dedication to efficiency and effectiveness showcased their commitment to strategic marketing investments and fostering steady growth.
Connect with our teamHi! Yes We Can Help You
Client’s Ask/Need
Our journey with alphabroder started by taking a solution-oriented mindset. We took the initiative to understand their social media marketing budget for the rest of the year, allowing us to optimize resources effectively and set a solid foundation for our partnership.
Leveraging our proprietary solutions, Growth IQ & Campaign IQ, we gained insights into Alphabroder's current position, compared it against key competitors, assessed growth potential, and charted the optimal path forward. These insights were then integrated into our 6-step Digital Marketing Framework, customized to meet Alphabroder's specific needs.
Over the course of four months, we executed seven campaigns covering brand and non-brand SEM, product-specific promotions, webinars, and remarketing non-converts. We fine-tuned these campaigns for each stage of the buyer's journey, meticulously tracking every interaction to guide our path to success.
Recognizing the importance of efficiency, we strategically targeted in-market audiences and re-engaged non-converts, optimizing every interaction towards our goals. We reached ideal audience segments with precision using platforms like Meta and LinkedIn, especially around events and webinars.
Regular collaborative sessions with the alphabroder team ensured alignment on campaign assets, messaging, social proofs, CTAs, and creatives. Our reporting was tailored to their needs, providing the insights necessary for informed decision-making.
Our success secret? Continuous campaign optimization. By adapting based on real-time data, we ensured maximum value extraction from every advertising dollar and creative asset, maintaining peak campaign performance.
Our Partners & Accolades
Client’s Ask/Need
Our journey with alphabroder started by taking a solution-oriented mindset. We took the initiative to understand their social media marketing budget for the rest of the year, allowing us to optimize resources effectively and set a solid foundation for our partnership.
Leveraging our proprietary solutions, Growth IQ & Campaign IQ, we gained insights into Alphabroder's current position, compared it against key competitors, assessed growth potential, and charted the optimal path forward. These insights were then integrated into our 6-step Digital Marketing Framework, customized to meet Alphabroder's specific needs.
Over the course of four months, we executed seven campaigns covering brand and non-brand SEM, product-specific promotions, webinars, and remarketing non-converts. We fine-tuned these campaigns for each stage of the buyer's journey, meticulously tracking every interaction to guide our path to success.
Recognizing the importance of efficiency, we strategically targeted in-market audiences and re-engaged non-converts, optimizing every interaction towards our goals. We reached ideal audience segments with precision using platforms like Meta and LinkedIn, especially around events and webinars.
Regular collaborative sessions with the alphabroder team ensured alignment on campaign assets, messaging, social proofs, CTAs, and creatives. Our reporting was tailored to their needs, providing the insights necessary for informed decision-making.
Our success secret? Continuous campaign optimization. By adapting based on real-time data, we ensured maximum value extraction from every advertising dollar and creative asset, maintaining peak campaign performance.
Client Testimonial
"Altudo's expertise transformed our brand's digital landscape. Their personalized approach and effective marketing strategies significantly boosted our engagement and conversions. They are more than a vendor; Altudo is a strategic partner committed to our success. Highly recommend for businesses seeking impactful digital solutions.“
Katheryn Hutchison, Sr Director (eCommerce), alphabroder
