.svg?iar=0){kind=logo}
.svg?iar=0){kind=logo}
Healthcare
Transforming ABOG's Digital Ecosystem with 30% Faster Time-to-Market
Client Overview
The American Board of Obstetrics and Gynecology (ABOG) is a US-based organization dedicated to certifying and maintaining standards for physicians specializing in obstetrics and gynecology. To support future growth and improve digital experiences, ABOG partnered with Altudo to modernize its legacy web ecosystem and migrate to SitecoreAI.
Results Achieved
60%
Reduction in Maintenance Costs
Modernizing the digital platform under a unified architecture streamlined site operations and cut multi-brand maintenance costs by 60%, lowering total ownership and operational burden.
40%
Increase in Web Traffic
Improved information architecture, SEO, mobile responsiveness, and personalized experiences drove a 40% uplift in overall web traffic, enhancing brand visibility and engagement.
34%
Growth in Lead Generation
With better customer journeys, data insights, and optimized CX pathways, online lead acquisition grew by 34%, strengthening Sagicor’s digital funnel performance.
Challenges Faced by the Client
ABOG's digital ecosystem relied on a fragmented combination of Sitefinity and SharePoint platforms, resulting in disconnected content management, governance challenges, and inconsistent user experiences. Limited search capabilities made information difficult to discover, while traditional architecture restricted scalability and performance. The absence of structured publishing workflows created operational inefficiencies, making it difficult to efficiently manage content, approvals, and ongoing website enhancements.
Solutions Offered by Altudo
- 01
Restructured Campaigns for Greater Efficiency
Consolidated high-performing campaigns and refined campaign structures to improve performance marketing efficiency and focus investment on the strongest opportunities.
- 02
Optimized Keywords for High-Intent Traffic
Implemented intent-based keyword strategies to attract more relevant, high-quality traffic and improve the likelihood of conversion.
- 03
Sharpened Audience Targeting
Introduced lookalike, behavioral, in-market, and custom intent-driven audiences across platforms including Facebook and Instagram to improve targeting precision and audience relevance.
- 04
Reusable Design System
Designed and developed 35 reusable components and 16+ page templates, empowering content teams to create and manage experiences efficiently while maintaining consistency across websites. - 05
Expanded High-Impact Ad Formats
Successfully migrated 550+ pages and consolidated 2,000+ media assets from Sitefinity and SharePoint into a unified SitecoreAI environment, ensuring content integrity, streamlined governance, and simplified content management. - 06
Enhanced Search & Key Integrations
Implemented Sitecore Search, forms, Google Analytics, Google Tag Manager, and Physician Verification API integrations to improve discoverability, user engagement, and operational efficiency. - 07
Performance, Governance & Scalability
Established structured workflows, role-based governance, CI/CD pipelines, CDN optimization, and automated deployments to improve publishing efficiency, site performance, and long-term scalability.
Our Work
Altudo helped us reimagine our digital experience to better serve physicians, patients, and the broader women’s health community. As an organization committed to setting the highest standards in women’s healthcare, it was critical for us to have a platform that is scalable, intuitive, and future-ready. The transition to SitecoreAI has strengthened our ability to deliver timely, accessible, and reliable information at scale.
Altudo’s Fastlane approach enabled us to accelerate this transformation while maintaining continuity across our content and operations. Their team brought a strong understanding of both technology and user experience, ensuring a smooth and efficient modernization journey. We are confident this positions us well for the future.
