Content Marketing Value Realization

The workshop helps brands identify content marketing opportunities, position themselves on the Digital Content Maturity scale and identify their content marketing strengths and weaknesses. Attendees will learn how to get insight into content production cost breakdown and activate data-driven content marketing strategy using content impact scoring KPIs to measure content effectiveness.

As content marketing crosses digital channel boundaries and channel demands become more complex, marketers struggle to take control of increasingly large amounts of content and bring strategy to their content marketing efforts. We recognize these, as the most common issues in content marketing:

An Increasing budget waste due to lack of insight into content performance (cost vs. revenue attribution)
Inability to show the ROI of content marketing
Inability to recognize and take advantage of content marketing opportunities in a timely manner
Silos in content processes
Inability to efficiently manage massive amounts of copy and digital assets