The workshop helps brands identify content marketing opportunities, position themselves on the Digital Content Maturity scale and identify their content marketing strengths and weaknesses. Attendees will learn how to get insight into content production cost breakdown and activate data-driven content marketing strategy using content impact scoring KPIs to measure content effectiveness.
As content marketing crosses digital channel boundaries and channel demands become more complex, marketers struggle to take control of increasingly large amounts of content and bring strategy to their content marketing efforts. We recognize these, as the most common issues in content marketing:
Content marketing opportunities in your industry
Competitive insights and competitive advantage opportunities in content marketing
Internal content marketing effort improvement opportunity identification
Data-driven content marketing strategy implementation
Industry Trends and Competitive Insights
Digital Content Maturity Assessment
The Art of Experience
Digital Content ROI Realization
Free workshops, expert advice & demos- to help your realize value with Sitecore
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