Top Customer Journey Mapping Metrics that Matter

Customer Retention is top priority for all businesses, and CX is the key to meet this objective.


Do you create Customer Profiles & Customer Journey Maps as a part of your marketing?
Do you have a CX strategy with an allocated budget?


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I want to connect with the SME

Consider the following facts:

By 2020, Customer Experience (CX) will be the key brand differentiator, overtaking price and product. (Source: Walker)
A 5% increase in customer retention can increase a brand’s profitability by 75%. (Source: Bain)

The sureshot path to better CX:

Customer Journey Map is one of the best tools to understand your business from your customer’s perspective, to enhance CX.

Why Customer Journey Maps?

Key takeaways from the polls conducted in our recently concluded webinar - Top Customer Journey Mapping Metrics that Matter in 2019:

Do you create Customer Profiles & Customer Journey Maps as a part of your marketing?

Do you have a CX strategy with an allocated budget?


- More than 70% respondents are yet to have a CX Strategy with an Allocated Budget.
- Over 50% respondents said that they are yet to create or need help in creating Customer Profiles & Customer Journey Maps as a part of marketing.

Therefore, there is a need for greater inclusion of implementing Customer Journey Maps, to foster CX and increased revenue. Altudo and Sitecore can help you reach this goal. Already over 70% respondents have signed up for a No-Obligation consultation/workshop with our panelists.


Sean Van

Sean Van Tyne

Advisory Board Member, Customer Experience - Thinking Engines Inc.

Sean is a thought leader and an advisor for leading brands. He is also the author of Easy to Use 2.0, co-author of The Customer Experience Revolution, and contributing author of The Prod Mgmnt BOK. He helps companies ensure that every employee knows what their brand means and are empowered to deliver it and measure it constantly – so brands can pivot quickly and succeed faster.

Akhil Mittal

Akhil Mittal

VP - Digital Solutions

A marketing technology enthusiast with multi-functional experience across marketing, digital, analytics, and cloud. Akhil has over a decade long experience working with Fortune 500 companies to startups. He has been a thought leader within multiple digital innovation forums. Akhil specializes in helping marketers leverage better potential of their investment in Sitecore and other MarTech stack.

Amit Thapliyal

Amit Thapliyal

VP - Marketing, Altudo | MVP - Strategy, Sitecore

Amit leads the brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, and set up Demand Gen engines, Go-to-Market strategies - across various industries.

What We Do

We are a customer experience company. We create and deliver personalized experiences to engage customers in a one to one (1:1) manner at every touchpoint to improve customer experience and drive revenue. We help marketers to improve their customer engagement and experience, with:

Revenue Engine

Altudo’s Revenue Engine brings together digital technologies to create single customer profiles, helps predict buyer behaviour and enables marketers to drive revenue.

Sitecore implementation

We deliver a Sitecore project almost every 2 weeks and with a run rate of more than 15 every year, your Sitecore implementation will be in trusted hands at Altudo.

Customer experience strategy

We help define experiences by mapping customer expectations and behaviour with a brands’ actions that can engage, nurture and service customers across digital channels.

Experience Design

We create cohesive and award winning creative experiences that are based upon sound CX strategy and leverage core brand attributes.

Marketing Automation

Our expertise in marketing automation has enabled our clients to derive real ROI from their investments and truly engage well with their end customers.

Mobile and Progressive Web apps

We specialize in creating native and hybrid mobile apps using a variety of dev stacks. We also deliver progressive web apps for both Android and iOS device consumption.

Why Us

Deep Sitecore Expertise

Platinum Partners
6 MVPs, 400+ projects

Trusted by Top Brands

45+ Fortune 500 Brands served

Recognised by the Experts

10+ Awards Worldwide

Mar-tech Ecosystem

20+ Partnerships to help you scale

2000+ projects delivered

Across 7 Global locations

Extensive Experience

20+ SMEs across 7 industries

Expert Workshops

Free workshops, expert advice & demos- to help your realize value with Sitecore


Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
Meet Us


Participate in our event survey , meet us at our booth , get free giveaways & a chance to win an iPhone 11

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