Sitecore + SFMC = Marketing Success

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Marketers need - speed. From identifying prospects to creating segmentation, from creating customer profiles to personalizing campaigns & from creating contextual content to launching campaigns at scale- marketers need agility & accuracy.

We discuss how by combining CRM & MAP data with rich data sets from Sitecore – marketers can not only personalize the web experience but also run laser targeted campaigns at scale across social, web , email & mobile.

In this webinar, we discussed:

Top priorities of CMOs today
Essentials of personalization & marketing at scale
Sitecore & SFMC connector- how to leverage the power of marketing to an audience of one
Synchronize Sitecore web form data & xDB with Salesforce
Create personalization scenarios in Sitecore based on Salesforce data
Art of experience- what you can achieve by getting this right

Presenters

Amit Thapliyal

VP - Marketing, Altudo | MVP - Strategy, Sitecore

Amit is leading brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, setting up high performance Demand Gen engines, Go-to-Market strategies - across various industries.

Varun Nehra

VP - Solutions Architecture

Varun's focus is to deliver digital transformation through robust, end-to-end digital marketing solutions that leverage strategic solution design & innovation. He is a seasoned enterprise solutions architect and a technology leader with 15+ years of industry experience . He is a subject matter expert in Sitecore and a thought leader in his domain.