Many organizations that use Salesforce do not get the best ROI from their Salesforce implementation. This is because Salesforce capabilities could end up being underutilized, leading to a lower adoption on the whole while coming with a high price tag.
Organizations could reduce this gap between the price tag and the utilization by optimizing their use of Salesforce. The benefits would be directly related to the productivity of teams in delivering personalized experience every time customers interact with the business. Organization can also map the ROI of Salesforce implementation clearly to business benefits, to optimize further.