D2C Success for CPG Brands in the Times of COVID-19

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About the webinar

Brands are struggling with direct-to-consumer success:

  • Digital natives are disintermediating traditional brands
  • CPG brands lack a sophisticated strategy to be visible to consumers
  • Owned commerce for brands is not working

Also, the COVID-19 crisis is defining the new normal for brands and consumers alike. Consumers are looking for a new type of information from brands, around topics that include hygiene, disinfection, and improving health.

Nielsen reports a whopping 15X increase in total US CPG sales over an average 2-week period to USD 8.5 B during the 2 weeks ended March 21.

In the period leading to the crisis, Amazon saw 41 % YoY growth in household supplies, 25% in health products & 23% in grocery. While many brands have not reacted fast enough to changing consumer trends, those who succeed are doing exceptionally well. The likes of Clorox have seen a 1000% increase in commerce traffic to commerce partners. Wellness brand Ritual has seen an increase in traffic of 100% in the last 3 months. (Source: Similarweb

It is time brands adapt to the new normal, the new expectations of consumer experience, the new rules of engagement, and re-evaluate their marketing strategies. 

So, what are the strategies that will help brands tide over this crisis? How deep is the COVID impact on the industry? What are the customer expectations from brands, and what are the insights and strategies that will lead to success? Watch our webinar to know more.

Agenda:

  • Change in consumer behavior during times of COVID-19
  • Approach to build a content-to-commerce strategy to drive D2C success
  • Create customer intimacy through a single view of the customer and 1:1 marketing
  • Publishers: Your silent partner
  • Know the importance of customer service to customer experience


What's more:

To all our webinar attendees, we are offering a no-cost, no-obligation D2C Digital Commerce Strategy workshop conducted by our CX & Digital Strategy experts.

Workshop Agenda :

  • Digital Insights on your brand and industry vertical
  • Impact of COVID on CX and consumer behaviour trends
  • Customer Intimacy and the new engagement metrics
  • Digital Commerce Roadmap

Presenter

Rahul Khosla

CEO, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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