On Demand Webinar

Optimizing eCommerce Experience Using Consumer Intent Data

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Introduction–

The most important thing to consider while driving sales on Ecommerce platforms is having a good User Experience (UX). Around 88% of users say that they will not revisit a site after a bad experience.

Competing in the same market as transactional commerce biggies like Amazon, eBay, Walmart, and digital native brands like Casper, businesses need to rethink and redesign an experience-driven commerce strategy to stay relevant to the audience.

This session enables businesses to understand how to identify consumer/buyer intent data on ecommerce channels and use it to drive personalized content, enhance user experience and improve marketing ROI.

In this webinar, we have discussed:

Latest trends in the CPG industry and evolving consumer behavior
Consumer/buyer intent, expectations and ways to champion it
Altudo’s Consumer Decision Spectrum Framework and key drivers of user experience
Actionable OKRs and insights around business context

Presenters

Alvin Ho Young

Senior Creative Director, Altudo

Alvin comes with 20+ years of experience in the creative world. He believes that his role gives him the privilege to nurture growth by building lasting relationships and working closely with a team of creative people. He sees every project as a chance to celebrate a great story.

Radoj Glisik

SVP - Digital Strategy & Design

Radoj is a battle-tested CX, branding, marketing, and content strategy executive. He has delivered significant results in market research, new market entry, digital product strategy, information architecture, advertising, operational and process design, customer experience, and user testing.

Varun Kashiv

Business head, DTC at Altudo

Seasoned Digital Marketer, AI evangelist and Speaker with 12+ years working with various Fortune 500 brands across various industry verticals including Banking, CPG, Asset Management, Hi-Tech and Retail on their digital strategy initiatives. Varun uses his experience in AI, Machine Learning, Omni-Channel Customer Experience and Conversational UI to help organizations provided unparalleled engaging experiences to their customers.
Varun is based in New York