Live Webinar

Marketing in the times of Covid: How American Express can engage customers and differentiate

Tuesday, 12 May | 2 PM ET | 45 MIN

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About the webinar

Customers are becoming increasingly anxious in the wake of COVID-19. They are spending more time finding answers to their questions on the web, than making decisions at financial marketplaces.

Customer behavior has changed; they now want insights into the future as they have liquidity, volatility, and risk on top of their mind.

We at Altudo are privileged to be associated with American Express. 
As an investment into our relationship, we are pleased to invite the marketing team from American Express to our webinar, where we will answer critical questions around fast-changing consumer preferences, and how to transform consumer behavior insights into winning digital strategies.

In this webinar, we will discuss:

  • Change in customer behavior, and the impact on American Express
  • How Chase is leveraging a useful marketing mix model to drive acquisition
  • How affiliates are growing in influence
  • How Customer service drives CX, particularly in the times of COVID
  • Optimizing content strategy towards buyer intent- How Bank of America is engaging small business customers through their content marketing strategy 

Presenter

Rahul Khosla

CEO, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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