On-demand Webinar

A marketer’s guide to proving ROI and KPI achievement

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Introduction

Marketers today are measured on revenue impact, engagement created & ability to drive loyalty, and not on budget spent or campaigns run. Today more than ever, they need to go beyond traditional growth, engagement & engagement metrics to highlight their efficacy to dive persistent business growth & long term value, much beyond the transaction. However, in a multichannel engagement environment where customers needs Omnichannel engagement - its easier said than done.

Brands need to be able to orchestrate their messaging in real -time, across channels, and in real -time to be able to create engagement & translate it to conversions & business impact.

In this webinar, we have discussed :

  • Top challenges for marketers in proving Marketing ROI
  • Metrics that matter, How to measure & optimize
  • Latest trends : How to shift from funnel to lifecycle marketing
  • How to leverage your marketing stack for KPI achievement
  • 5 Growth hacks to turbocharge your marketing
  • Best Practices : How to strategize orchestrate, and execute experiences that convert

Presenters

Danielle Bilbruck

Digital Strategy & Demand Generation Leader & Consultant, Altudo

Strategic planner who has acted as a hired gun Director of Digital, Advertising, and/or Strategy for global household names. Big-picture thinker able to create and map large-scale integrative strategy, built on content and combined with organic social, paid social, PPC, display, direct mail, OOH, traditional media buys, SEO, and email. Gifted in strategic thinking, executes by necessity and nature, analyzes data with religious fervor.

Francisco Domingue

Founder, Principal Consultant FDG

Francisco Dominguez is an experienced Martech consultant with over a decade of experience working with clients from startups to Fortune 500 companies. Francisco specializes in optimizing and helping clients achieve their full potential with their martech stack. In his free time, Francisco likes to coach basketball and hit the racetrack as often as he can.

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  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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