Consumer expectations today are highly dynamic & they expect these experiences to be customized to the likes of Netflix & Amazon.
They expect their preferences to be remembered & applied to future interactions making their interaction with brands, seamless across channels of engagement.
The Travel & Hospitality industry in particular is a highly dynamic & competitive sector driven by Customer Experience, service & loyalty - which are tough to create. With increasing adoption of ecommerce in this sector, online interactions of customers are increasing exponentially.
With travel aggregators in the mix, brands having chains of properties & serving multilingual, multi-currency needs - how can brands create a personalized ecosystem for their customers?