On-demand webinar

Introduction to CDPs and the Power of Activated Data

In partnership with


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I want to connect with the SME


We now live in a highly personalized, relationship-driven digital world. Creating personalized omni-channel experiences that drive revenue is a key priority for brands and those who do it well win customers and market share. Whether it a is focus on growing the first-party data, creating meaningful personalized experiences, enabling owned or partner-driven commerce, or going through digital acceleration in general, many large brands find it difficult to remain competitive due to the cost and complexity involved.

Customer data platforms provide a way forward. What used to be the tool of digital natives is rapidly being adopted by the enterprise space. Join us in the first session of the series where give you what you need to know as a marketing leader about CDPs and showcase what’s possible when data and top decisioning engines come together.

In this session, we have explored:

  • Understanding the importance of CDPs in marketing
  • What happens when omnichannel data is paired with powerful decisioning technology
  • What Sitecore’s recent acquisition of Boxever means for you



John Massie

Product Marketing Manager at Sitecore

John is a digital marketer with 10 years’ experience developing channels that reach wide audiences in marketing, sales and customer success settings. In his current role as Product Marketing Manager for Sitecore CDP (formerly Boxever), John is responsible for helping bring to market Sitecore’s data, personalization, and real-time interaction management products. Previously John served as Product Marketing Manager at Sungage Financial where he managed go-to-market strategies for Sungage’s portfolio of B2B SaaS financial tools. He gets outrageously excited about getting the word out about innovative products and discussing data and decisioning technology with Altudo is no exception!

Vasiliy Fomichev

Sr. Director, Solution Architecture, Altudo

Vasiliy has a strong passion for helping businesses grow and building innovative, creative, and productive teams. Result-driven, highly-effective digital technology practice director, visionary, radical, yet open-minded and people-focused leader specializing in delivering solutions with Sitecore Content Hub, Sitecore Experience Platform, Sitecore Experience Commerce, artificial intelligence, cloud, and Blockchain. 6x Sitecore MVP with over 12 years of experience.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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