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In 2017, D2C or Direct to Consumer sales shot up by 34%, representing 13% of all e-commerce sales – a figure which will only go up in the coming times.
Brands are competing by going direct. In the age of Amazon, brands need a well-informed strategy to compete and drive revenue.
If you are a brand that wants to remove intermediaries while promoting your products to consumers – D2C is the sure shot road to success!
Watch the video to learn:
- How brands can build consumer intimacy by going D2C
- How to build an understanding of customer needs & drive commerce
- How personalized experiences, contextual marketing can help scale your business
- Order to cash process & why availability of stock is crucial for D2C
- Importance of automated feed in terms of availability of goods
What D2C brings to the table?
- Better Brand Relationship with Customers
- Precise Collection of Customer Data
- Provide Awe-Inspiring Customer Experience
- Drive Commerce with Customized Content & Personalized Offers
Presenters
Dhiresh Jethwa
CIO at Dorel Sports
Dhiresh is a global information technology leader, who enables continuous improvements in the business processes of customer care, supply chain and logistics, sales, marketing, finance, HR and management reporting - resulting in improved operating & financial performance for global manufacturing, FMCG and financial services firms. He has extensive ERP, Supply Chain Logistic, B2B, B2C and BI experience at leading organizations.
Rahul Khosla
CEO, Altudo
Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.
