A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing.
Top ABM outcomes:
- Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage
- Silo buster: Tight-fit Marketing and Sales alignment,
- Deliver a better customer experience, it’s about them, not you
- Optimum use of Marketing Resources, Faster ROI, higher quality leads
- Better relationships through Contextual, Personalized communications
- Enhanced tracking of metrics + better alignment of marketing and sales
85%of ABM practitioners say that ABM initiatives outperform other marketing investments - and 50% of those say it is significant.
(Source: ITSMA)