Webinar: Gear up for Business Uplift with Account Based Marketing

Gear Up for Business Uplift with Account Based Marketing

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Don’t count the people you reach...Reach the people who count-David Ogilvy

A recent study states - ABM strategy is among the top 3 (64% of B2B Tech Marketers) planned adoption trends for 2019 in B2B Tech Marketing.

Top ABM outcomes:

Increased Average Contract Value, Increased Sales Velocity, and Higher Close Percentage
Silo buster: Tight-fit Marketing and Sales alignment,
Deliver a better customer experience, it’s about them, not you
Optimum use of Marketing Resources, Faster ROI, higher quality leads
Better relationships through Contextual, Personalized communications
Enhanced tracking of metrics + better alignment of marketing and sales

Nearly

85%of ABM practitioners say that ABM initiatives outperform other marketing investments - and 50% of those say it is significant.

(Source: ITSMA)

Watch this webinar to

Bring your A game with ABM and drive more revenue
Identify customer segments & Ideal Customer Profiles (ICP)
How to create Tailor made programs for best-fit customers
6 Steps to ABM Success
Learn how your MarTech stack plays an important role
Discover why ABM Fails? -Pitfalls & Challenges

Presenters

Sean Van Tyne

Advisory Board Member, Customer Experience - Thinking Engines Inc.

Sean is a thought leader and an advisor for leading brands. He is also the author of Easy to Use 2.0, co-author of The Customer Experience Revolution, and contributing author of The Prod Mgmnt BOK. He helps companies ensure that every employee knows what their brand means and are empowered to deliver it and measure it constantly – so brands can pivot quickly and succeed faster.

Michael Thompson

MVP-Sitecore | VP-Client Engagement, Altudo

A skilled, results driven sales professional with over 20 years of sales experience, Michael has over 7 years of experience with Sitecore. He has a track record for consistently exceeding multi-million dollar sales quotas with year over year growth. With today's data solutions, any firm should be able to know who their prospects are, who they work for and what they need by the time they connect with you, states Michael.

Amit Thapliyal

Global Marketing Director, Altudo

Amit is leading brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, setting up high performance Demand Gen engines, Go-to-Market strategies - across various industries.

What We Do

We are a customer experience company. We create and deliver personalized experiences to engage customers in a one to one (1:1) manner at every touchpoint to improve customer experience and drive revenue. We help marketers to improve their customer engagement and experience, with:

Revenue Engine

Altudo’s Revenue Engine brings together digital technologies to create single customer profiles, helps predict buyer behaviour and enables marketers to drive revenue.

Sitecore implementation

We deliver a Sitecore project almost every 2 weeks and with a run rate of more than 15 every year, your Sitecore implementation will be in trusted hands at Altudo.

Customer experience strategy

We help define experiences by mapping customer expectations and behaviour with a brands’ actions that can engage, nurture and service customers across digital channels.

Experience Design

We create cohesive and award winning creative experiences that are based upon sound CX strategy and leverage core brand attributes.

Marketing Automation

Our expertise in marketing automation has enabled our clients to derive real ROI from their investments and truly engage well with their end customers.

Mobile and Progressive Web apps

We specialize in creating native and hybrid mobile apps using a variety of dev stacks. We also deliver progressive web apps for both Android and iOS device consumption.