On-Demand Webinar

From Data Silos to Omnichannel CX – How Can MarTech Help Consumer Brands?

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An Omnichannel Customer Experience is currently a major issue for CPG marketers. Irrespective of channel, time or context of an interaction, your customers should always feel as if they talking to the same brand. But that rarely happens. Even in 2020, many brands deliver an experience that is inconsistent and fragmented. And different across different touch points.

In this webinar, we will explore how Marketing Technology can address some of these issues and help you build an Omnichannel experience for your customers.

In this session, we have explored:

What makes CPG unique in terms of challenges faced?
Examples of how Omnichannel Experience is broken
Key reasons behind this broken experience?
How can Customer Data Platforms (CDPs) work with other marketing technologies to improve customer experience?

Presenters

Apoorv Durga

Marketing Technologist, Altudo

Apoorv is a sought after speaker at industry conferences, has published several articles in domestic and international publications and gets regularly quoted in industry forums and publications. Most recently, he was included in MarTech Alliance's "Top Marketers to Follow" list. Apoorv has an extensive implementation, research and advisory experience in several Enterprise Software products and technologies.