Live Webinar

Road to DTC Success in the Times of COVID

Thursday, July 23 | 2 PM ET | 11 AM PT

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About the webinar

The CPG industry has undergone rapid transformation in the past few years. While Omnichannel delivery, subscription models & personalization have become the norm, the COVID-19 impact has redefined a new normal by changing the consumer needs, and their buying behaviour.

Customer Experience (CX) is the biggest differentiator for brands today, and brands are struggling to come to terms with the new consumer expectations.

Agenda:

  • Consumer behaviour insights on CPG & ecommerce industry- The impact of COVID
  • How a blended strategy of content & commerce is needed for a successful commerce strategy
  • How to create and execute your own experience-driven commerce strategy to differentiate your business and drive results
  • Learn key trends that are reshaping the customer journeys with your brand

Presenter

Neil

Neil Wilczek

CEO, Ecommerce Hacker

Neil has been promoting DTC eCommerce since he entered the industry 13 years ago. He has mastered optimization of established digital channels, but prefers to challenge the status quo to unlock, or hack, the most explosive eCommerce growth. Neil has 13 years of success building Ecommerce teams and business units to drive record-setting online revenue for multiple Fortune 500 companies.

Varun

Varun Kashiv

Director, Customer Experience at Altudo

Seasoned Digital Marketer, AI evangelist and Speaker with 12+ years working with various Fortune 500 brands across various industry verticals including Banking, CPG, Asset Management, Hi-Tech and Retail on their digital strategy initiatives. Varun uses his experience in AI, Machine Learning, Omni-Channel Customer Experience and Conversational UI to help organizations provided unparalleled engaging experiences to their customers.
Varun is based in New York

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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