ON-DEMAND WEBINAR

CX Tech Strategy to Drive Business KPIs

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The Digital marketplace is constantly changing, customer expectations are rising, competition is getting fiercer – Brands must keep up the pace to sustain in the dynamic marketplace.

The CX tech stack has never been such an important determinant & enabler for brands. With the global spending on CX technology set to increase from $500B today, to over $640 B by 2022, the martech & CX tech stacks are becoming increasingly complex and harder to navigate.

Marketers tend to dive straight to the tools and technology without giving due attention to a customer-first CX strategy & creating outcome-focused martech stacks. Outdated & silo-ed tech, lack of- processes & skilled resources add to the conundrum.

Watch our webinar as we talk about how to position customers at the center of your business & how to define a customer-centric CX Technology Stack in alignment with your customer-centric experience strategies to convert seamless CX to an improved revenue stream.

In this webinar, we have discussed:

  • Why brands aren’t able to meet customer expectations.
  • Importance of Outside-In Martech eco-system
  • Supercharge your CX with the Right Technology
  • How to properly plan a CX tech stack rollout.

Presenter

Rahul Khosla

CEO

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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