On-Demand Webinar

Customer Experience (CX) Tech Strategy to Drive Business KPIs


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I want to connect with the SME

The Digital marketplace is continuously changing, customer expectations are rising, and competition is getting fiercer. Brands need to keep up the pace to sustain in the dynamic marketplace.

Martech has never been such an important determinant and enabler for brands. With the global spending on CX & marketing technology set to increase to over $640 B by 2022, they are becoming increasingly complex and harder to navigate.

Marketers tend to dive straight to the tools and technology, without giving due attention to a customer-first CX strategy and creating outcome-focused Martech stacks. Outdated and siloed tech, lack of processes, and skilled resources add to the conundrum. 

Watch our webinar as we talk about how to position customers at the center of your business, how to define a customer-centric Martech stack in alignment with your business strategies, and most importantly, to convert seamless CX to an improved revenue stream. 

In this webinar, we have discussed:

  • Why brands aren’t able to meet customer expectations.
  • Importance of Outside-In Martech eco-system
  • Supercharge your CX with the Right Technology
  • How to properly plan a CX tech stack rollout.


Rahul Khosla

CEO, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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