Customer Data Platforms (CDPs) are a foundational technology piece required for broader Digital Transformation and Customer Experience (CX) initiatives. The CDP Marketplace is vast and complex. There are 100s of products that call themselves CDP. And there are equal or more products in other categories that have CDP-like capabilities. In addition, there is a constant flux, with new vendors emerging and existing ones getting acquired or simply disappearing.
Therefore, it can be tricky to sort out your CDP choices.