On-Demand Webinar

Understanding Customer Data Platforms (CDPs): How to Categorize CDPs For Your Needs?


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I want to connect with the SME

Customer Data Platforms (CDPs) are a foundational technology piece required for broader Digital Transformation and Customer Experience (CX) initiatives. The CDP Marketplace is vast and complex. There are 100s of products that call themselves CDP. And there are equal or more products in other categories that have CDP-like capabilities. In addition, there is a constant flux, with new vendors emerging and existing ones getting acquired or simply disappearing.

Therefore, it can be tricky to sort out your CDP choices.

In this session, we have explored:

  • What Does a CDP Do?
  • Different Ways to Categorize CDPs
  • How to Use Categorization to create a shortlist for selecting the Right CDP


Apoorv Durga

Marketing Technologist, Altudo

Apoorv is a sought after speaker at industry conferences, has published several articles in domestic and international publications and gets regularly quoted in industry forums and publications. Most recently, he was included in MarTech Alliance's "Top Marketers to Follow" list. Apoorv has an extensive implementation, research and advisory experience in several Enterprise Software products and technologies.

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