Building Successful Lead Scoring Models

Beyond the high level concepts, learn how is Lead Scoring actually done within the context of how your business works

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About the webinar

This webinar demystifies the process of putting a Lead Scoring formula in place that will mean something to your sales and marketing functions, and allow you to pinpoint and accelerate closed won opportunities.

Watch the video now to:

Components of a Lead Scoring formula
1. Arithmetic vs Co-Dynamic Lead Scoring
2. Aligning on Lead Score criteria
3. Do you need more than one Lead Score?
Dialing in your Lead Scoring Process
1. Activity Triggering Using Lead Scores
2. Testing and Reviewing Your Lead Scores
CMS innovative features that you might be missing out on

Presenter

Otto Warner

Otto has been an entrepreneur, a business development manager, web developer, property manager, and technology consultant, and a lot of the time have been all of these simultaneously. He strives to bring value and education to clients and colleagues whenever possible.

What We Do

We are a customer experience company. We create and deliver personalized experiences to engage customers in a one to one (1:1) manner at every touchpoint to improve customer experience and drive revenue. We help marketers to improve their customer engagement and experience, with:

Revenue Engine

Altudo’s Revenue Engine brings together digital technologies to create single customer profiles, helps predict buyer behaviour and enables marketers to drive revenue.

Sitecore implementation

We deliver a Sitecore project almost every 2 weeks and with a run rate of more than 15 every year, your Sitecore implementation will be in trusted hands at Altudo.

Customer experience strategy

We help define experiences by mapping customer expectations and behaviour with a brands’ actions that can engage, nurture and service customers across digital channels.

Experience Design

We create cohesive and award winning creative experiences that are based upon sound CX strategy and leverage core brand attributes.

Marketing Automation

Our expertise in marketing automation has enabled our clients to derive real ROI from their investments and truly engage well with their end customers.

Mobile and Progressive Web apps

We specialize in creating native and hybrid mobile apps using a variety of dev stacks. We also deliver progressive web apps for both Android and iOS device consumption.

Why Us

Deep Sitecore Expertise

Platinum Partners
6 MVPs, 400+ projects

Trusted by Top Brands

45+ Fortune 500 Brands served

Recognised by the Experts

10+ Awards Worldwide

Mar-tech Ecosystem

20+ Partnerships to help you scale

2000+ projects delivered

Across 7 Global locations

Extensive Experience

20+ SMEs across 7 industries