On-demand webinar

Turning Dreams Into Reality: Building Your Data Foundation For Personalization

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Introduction

Effective omnichannel personalization is every marketer’s dream, and it can seem like a daunting task, when looking up the mountain of digital maturity. The foundation laid out in the initial phases is critical to the success of getting to the top and the ability to take shortcuts along the way to get there faster. This webinar will give you the blueprint for getting started on the journey of omnichannel personalization with the right people, processes, tools.

In this session, we have explored:

  • Building the right team and getting internal alignment
  • Solidifying your data foundation
  • Building the personalization factory with always-on experimentation

Presenters

Author

John Massie

Product Marketing Manager at Sitecore

John is a digital marketer with 10 years’ experience developing channels that reach wide audiences in marketing, sales and customer success settings. In his current role as Product Marketing Manager for Sitecore CDP (formerly Boxever), John is responsible for helping bring to market Sitecore’s data, personalization, and real-time interaction management products. Previously John served as Product Marketing Manager at Sungage Financial where he managed go-to-market strategies for Sungage’s portfolio of B2B SaaS financial tools. He gets outrageously excited about getting the word out about innovative products and discussing data and decisioning technology with Altudo is no exception!

Vasiliy Fomichev

Sr. Director, Solution Architecture, Altudo

Vasiliy has a strong passion for helping businesses grow and building innovative, creative, and productive teams. Result-driven, highly-effective digital technology practice director, visionary, radical, yet open-minded and people-focused leader specializing in delivering solutions with Sitecore Content Hub, Sitecore Experience Platform, Sitecore Experience Commerce, artificial intelligence, cloud, and Blockchain. 6x Sitecore MVP with over 12 years of experience.

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Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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