Revenue is the most important metric for marketers today , closely followed by Customer Experience & Marketing program ROI.
According to a research by eConsultancy, 94% of marketers surveyed agree that contextualization & personalization of engagement is critical to achieve lead conversions & ROI - yet 72% of them are still struggling to implement it.
Customer experience & engagement platforms such as Sitecore, Marketing Automation Platforms like SalesForce Marketing Cloud help you enhance engagement with customers online, provide real-time curated insights & engagement analytics.
This 1:1 personalization of customer journeys helps increase revenue, customer lifetime value and ROI. Marketers today have the capability to do all this – and more!